Providing Customer Service to Those With Varying Needs

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There’s no one right way of providing good customer service. Because people are so different, complex and unique, dealing with each customer requires a different set of skills and considerations.

The best kinds of customer service are provided by firms and workers who tailor their services and interactions with each individual customer. Still, it’s easier said than done, so what can be done here that ensures companies provide the right manner of care?

Here’s how to provide the best customer service to those with varying needs.

Accessible buildings

It’s the role of the business to ensure their building is fully accessible by all. If it isn’t, disabled or elderly customers feel dejected, and the company itself ultimately damages its reputation and loses business. Therefore, the work should start with bringing all kinds of customers into the business.

There’re many avenues to explore here; automatic doors and ramps at the entrance ways, lifts to higher floors in the building, disabled parking spaces, and so forth. Additionally, businesses should have a lot of room for wheelchair users, or if new parents are pushing around prams and buggies, for example. It’s always a good idea for your customers to have no difficulties at all when navigating the premises, and they should be able to get around freely without incident.

Accessible vehicles

Of course, it’s also the case that companies operate beyond business premises too. Holiday agencies and taxi ranks all have obligations to ferry people around short and long distances, but of course, the standard vehicles of today aren’t quite accessible to all. In fact, many of them are so cramped and confined, they’re not really comfortable or contently usable by many people at all.

Consequently, more disabled-friendly vehicles will be needed here. For example, Allied Mobility provide a great range of adapted vehicles to meet this end, offering things like light access ramps, lowered floors, and more. They’ve all been specially designed and tested to keep everyone safe, so this is ultimately a great investment to make and will ensure that no one is left out or behind.

Staff training

People can also ascertain whether a business is ‘accessible’ by behavioural standards too, and whether they’ll be treated fairly. Many disabilities are invisible by nature, so ensuring your staff are well trained and equipped to offer the best service to every customer is essential to ensure no discrimination occurs.

Therefore, staff training is important, as it will help workers feel equipped to approach everyone and offer the best level of tailored customer service. It’ll also help businesses to gauge how they can appropriately help a disabled or elderly customer, and ascertain things like; when should I step in to help the customer? What does my body language communicate? All these questions need to be explored in a professional manner.


Ultimately, much of these suggestions derive from common sense to some degree. Regardless of ability or disability, all customers require space, suitable entry and accessibility and to enjoy their retail or hospitality experience.

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