How to Improve Your Customer’s Online Experience

Customer shopping on her mobile phone

With so much emphasis on digital services these days, brands need to ensure they’re providing a seamless online service. More consumers than ever before are using their smartphones and tablets to shop for the things they need. So, if your business wants to succeed, it needs to ensure it’s creating an enjoyable, flawless online experience.

Not sure where to start? Here, we’ll look at some of the best ways to improve your customer’s online experience.

Test your website’s speed and usability

One of the most basic things your customers are going to expect, is a fast, easy browsing experience. So, you’ll want to start by checking the speed of your website. How quickly do the pages load up and are there any significant delays with images or videos loading up? If there are, you’ll want to make it a priority to fix them.

Similarly, go through your site as though you were a customer. Is it easy to find the things you want? Is the website nice to use? By looking at it from a customer point of view, you’ll be able to see whether any changes are needed to the design of the site.

Constantly look out for issues

If you want to really ensure your customers are getting the best experience, you’ll want to constantly look out for any issues. Identifying problems quickly will result in less downtime, and it will only minimally impact your customers.

Companies such as SSG Insight, provide predictive maintenance software. This carries out regular maintenance of your equipment, reducing the risk of failure. It helps to identify problems before they occur, greatly improving customer satisfaction as there will be fewer errors in your online store.

Provide numerous contact options

Did you know that the majority of customers would prefer a variety of contact options? As well as offering email support, you should also give customers the chance to contact you on Facebook, through online chat and over the phone.

It’s all well and good offering these numerous contact options, but they’re not going to help if you don’t respond quickly enough. You should always aim to respond to your customers in 24 hours. If you aren’t currently meeting this target, your reputation could be suffering. The majority of customers wouldn’t buy from a company if their questions aren’t answered. By responding quickly, you build up trust and a loyal customer base.

These are just some of the ways you can improve your customer’s online experience. The easier and more pleasant you make your online store to use, the more customers you’re going to attract. You’ll also manage to retain existing customers, and greatly improve customer satisfaction.

Chief Customer Officers Fall



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