You know how important customer service is for your business. It’s the make or break for many companies. Being customer-centric means never letting any question from your customer go unanswered or any email not responded to. It also means providing all the relevant knowledge to consumers so that conventional means of customer service – namely calls and emails – are minimized.
One way to do that is through posting informative videos on your website and producing video ads. Video ads can help you improve your customer service by leaps and bounds (in comparison to traditional means.)
This article discusses the top 10 reasons why you should use video ads to 10x your customer service:
1. They’re personal
When you use video ads, you are able to connect with your customers on a more personal level. This is because they can see your face and hear your voice. This connection will make them more likely to remember you and your company.
Video ads can be used to humanize your brand.
If you use video ads to show the people behind your brand, this can help to humanize your brand and make it more relatable to your target audience.
2. Videos can also be entertaining
Video ads are also a great way to entertain your customers. If they find your ad funny and can relate to it on a personal level, they’re more likely to share it with their friends, which will increase the brand awareness for your company.
3. They build trust
Customers are more likely to trust a company that uses video ads because they can see that the company is transparent and authentic.
Use video ads to demonstrate your target audience that you’re an expert in your field. This can help to build trust between you and them. This trust is essential if you want to convert your target audience into paying customers.
Some people are anti-social and would prefer watching a tutorial themselves rather than directing their query toward a customer service representative.
Each one of your customer is different. Cater to the needs of each one of them through video ads.
4. They’re informative
With video ads, you can include a lot of information in a short amount of time. This is great for customers who want to learn more about your product or service but don’t have the time to read through a long article or website page.
Video ads allow you to show, not just tell.
Video ads show your customers how your product or service works, rather than just telling them. This can be a much more effective way of getting your message across, as it allows your customers to see for themselves how your product or service can benefit them.
One of the signs of an effective customer service is allowing customer to solve their own problems. With videos, you can create a step-by-step guide. If customers fix their own issues without contacting customer service, you save a lot of time and money in the long run.
5. Video ads boost your SEO
If you use videos on your website, then this can actually help to boost your SEO. This is because Google algorithms give preference to websites that have some form of video content.
Although video ads are paid and SEO is organic, the latter can’t be ignored. The reason is that customers ask their questions on search engines. If your company is performing well and ranking on the first page for search queries, customers will not go to your competitors.
Ranking higher in the search engine results pages showcases your authority and if your ultimate aim is for a higher visibility of your video ads, then SEO is contributing to your goal.
6. They’re versatile
Video ads can be used for a variety of purposes, such as promoting a new product or feature. For instance, if you introduced a new feature to your SaaS product, a launch video can explain everything that has now become easy.
Similarly, if you are announcing a partial sale at a large retail store, a video can explain the products that are being offered on discount. Instead of employees at the retail store being bombarded with questions from customers, a video can explain it all.
In addition, your product(s) or service(s) might require some sort of a tutorial. Again, your best go to option is creating a video that gives instructions on how to use the product(s) or service(s).
7. They’re affordable
Video ads are relatively easy and affordable to produce, making them ideal for small businesses. With a free video ad maker, you can get started with making your own digital video in no time.
Unlike previous days when TV ads had to be produced with expensive equipment and crews, anyone can now create a high-quality video ad fairly easily. All you need is a smartphone and an online tool to get your digital ad up and running.
A video ad that can be posted digitally is cheaper than other forms of advertisements such as a TV commercial or billboard advertisement.
Moreover, unlike the conventional methods of advertisement, the ROI of digital video ads is measurable. Tracking the performance of your video ads to see how many people have watched your ad, as well as how long they watched it for (more on this in Point #9.)
8. They reach a wide audience
Video ads can be watched by people all over the world, thanks to the internet. This gives you the opportunity to reach potential customers who would otherwise be inaccessible.
In comparison to the other types of ads, video ads are considered to be more engaging.
People are more likely to watch a video ad all the way through than they are to read a text ad or even an image ad. This means that you have a better chance of getting your message across to your target audience with a video ad.
9. They boost sales
According to studies, video ads have a click-through rate of 1.84% – the highest among all other types of video ads. If you create video ads that leads to an exceptional customer service, people are likely to become loyal to your brand and sales will follow.
Video ads are better at personalizing the shopping experience.
For instance, if a customer is used to seeing a certain type of product, they might not be able to imagine it in a different color. However, if they see a video ad that shows the product in different colors, they’re more likely to be intrigued and click on the ad.
Include calls-to-action (CTA) such as “ reach out to us” or “click for more information” to store your customer’s concern or query instantly. In short, video ads can effectively serve as lead generation tools.
10. Helps track results
With video marketing platforms like YouTube Analytics, it’s easy to track how many people have watched your ad, how long they watched it, and where they’re watching it from.
Let’s assume, you have created a video to explain your customers how to troubleshoot a problem. You create a video that is 100 seconds long. With data, you can analyze that most customers view the video for 25 seconds. This can mean one of the following two things:
- The customers understand the problem within the first 25 seconds.
- They bounce because the video is not helpful.
This data helps you determine whether or not your customer service video is successful. You can adjust your future videos accordingly. Data also allows you to track other important metrics such as the number of leads generated, conversion rate, and cost per lead.
In conclusion, there are many reasons why every business should start using video advertising.
It personalizes the connection between customer and company; builds trust; allows complex concepts to be conveyed succinctly; entertains viewers; reaches a wide audience at an affordable cost; generates leads and allows businesses an easy way to track their success rate. Video ads are a great way to not only improve your customer service but also increase brand awareness and engagement.
This article was just an overview of the importance of video ad campaigns. If this has piqued your interest, learn more about video advertising or how to start your own campaign.
About the Author
Osama Zahid is a technology content strategist who is passionate about content marketing and all things SEO. He has helped various companies rank their content on the first page of search engines. In his free time, Osama loves to play football and travel.