Lesley Avinou, Group Director of Client Partnerships, Sigma Connected
Business outsourcing provider Sigma Connected has announced the appointment of Lesley Avinou into the newly-created role of Group Director of Client Partnerships.
In her new role, customer experience expert Lesley Avinou will lead the evolution of client relationship management across all locations including UK, Australia and USA.
Reporting to the Group’s Chief Commercial Officer Ben Jones, Lesley joins Sigma Connected from Marks and Spencer where she spent two years as Head of Customer Services, Transformation and Partnership Management. Prior to this she held leadership roles at British Gas, Scottish Widows and Standard Life.
Ben Jones, Chief Commercial Officer at Sigma Connected Group said: “Lesley is a first-class addition to our leadership team and brings the expertise, passion and vision which is vital as we continue with our global growth strategy.
“Our strong client relationships are an essential part of what makes us different from other BPOs. Lesley will lead the delivery of those strong connections, working alongside our teams in the UK, Australia and the United States as we continue to land new clients.”
Lesley Avinou added: “Having worked on the client side for nearly 30 years I understand the challenges that organisations can face. That puts me in a strong position to ensure we are delivering bespoke services that support our clients in being the best at what they do.
“For the last six years I’ve admired Sigma Connected and its ways of working. The culture is different and Sigma have created something amazing for their people and their clients through a strong family and community approach. The industry has sat up and taken notice and I look forward to forming a range of collaborative relationships with our clients in the months and years ahead.”
For more information on the Sigma Connected Group and its services, readers can visit www.sigmaconnected.com.
About Sigma Connected
Sigma Connected is a multi-award-winning Business Process Outsourcing (BPO) provider that specialises in outsourced (white-label) 24/7 customer contact centre services. Services include customer service management, collections, complaints handling, and vulnerable customer support. The company’s McLaren Credit Services division also supports a range of clients who are looking to outsource their account and debt collection processes.
Founded in 2011, Sigma employs over 5,000 people across the UK, South Africa, Australia and the United States. The company is also credited as being one of the pioneers of offshoring solutions to South Africa.
Sigma is recognised for its ground-breaking ReachOut initiative. ReachOut helps customers find a pathway to better manage their debts, and signposting them to organisations who can support with debt management, mental health and wellbeing.
Sigma’s mission is to ‘Improve Everything, Always’. The business places its focus on creating opportunities for its people, investing in the communities in which it operates, and as part of its commitment to environmental agenda, aims to become carbon neutral by 2030, in line with UK Government targets.
In 2023, Sigma was named as one of the UK’s top employers in the prestigious The Sunday Times Best Places to Work survey, which was voted for by its employees.