Marketing is only one small piece of the puzzle when it comes to a successful business and connecting with your customers. Using social media is certainly powerful, but without the right strategy and types of content, it will fall flat without achieving your business goals. That’s why you need to start thinking outside of traditional marketing and instead focus on educating your audience so they can truly understand how your product or service fits into their lives. Here are some ways to engage your customers on social media to educate them.
Develop a Customer Education Strategy
A customer education strategy is the process of developing content that educates your customers about your product or brand. This type of content can be used in a variety of ways, including establishing trust, encouraging customers to buy or share your products with others, and creating exciting content that shows them exactly what your product can do.
Create Behind-the-Scenes Videos
You can create behind-the-scenes videos that show your customers all the work that goes into making your product, how it’s made, or even the shipping process. This is a great way to educate them about how your product came into existence and why it’s so special. In addition to being educational, these videos are also entertaining and fun to watch. There is a reason why product manufacturing videos are so interesting. It takes you behind the veil of mystery when it comes to how your items are made. These videos are perfect for customer education when you want to show all the steps that go into making the product.
Show Your Product in Use
Customer-generated content is a great way to show your product in use. Do a social media campaign that encourages past clients to share the product in use. This is a great way to build trust and to potentially gain new customers. Seeing something in use in real life can be more powerful than simply sharing details about it on a product page.
For example, if you’re selling a fitness tracker, show someone wearing it while they work out at the gym or on their morning jog around town. If you’re selling an app for dog owners, show a video of the app in use.
Develop FAQs and Share Them One at a Time on Social Media
Are your FAQs sitting on your website and nowhere else? Why not use social media to share them? You can create an FAQ series that shares people’s most pressing (and interesting) questions. Your social media feeds will benefit from the content, and it will help educate your customers on your processes and products where they spend the most time.
Give Them Clear and Concise Calls to Action
Too often businesses share great content with no clear call to action. Do you want the customer to tag you? Do you want them to share the post? Do you want customers to comment? Let them know exactly how to engage with your content by giving them clear and concise calls to action. When you are educating customers about your products, this strategy is quite effective because you can even ask them to post any additional questions they have after viewing your content.
Become a Guest on Podcasts to Share About Your Product
Podcasts are a great way to share information about your product and business, as well as give potential customers an opportunity to learn more about you. Podcast hosts love it when guests have interesting stories to tell, so if your product has a story behind it, make sure you share it. Educate customers on why your product exists and how it benefits them, but do it in a relatable and non-spammy kind of way. This can help you engage more with your audience and also reach new people who may not have heard about your product just yet.
Social media is an excellent tool for educating your customers about your product and brand. It allows you to share information in real-time, which can be extremely valuable if you’re trying to reach people. You can also use social media to connect with influencers who have large audiences and share your educational content through them as well.