Social media is the perfect channel for nurturing and converting leads into paying customers.
In fact, studies have shown that 40% of customers use social media platforms to search brands and products, and that Gen Z and Millennials consider social media the most relevant advertising channel. With staggering numbers like these, it’s not surprising that many businesses invest in the development of social media strategies to convert more leads into sales.
So, how do you create a no-fail social media strategy to boost your conversions? We’ve gathered the best five strategies worth implementing to convert extra leads to sales.
1. Create native content
If you want to convert more leads into paying customers, you need to put time and effort into crafting content that is interesting and native to each social media platform. Just like you would translate content into different languages to market to residents of different countries, you should adjust the content to market to different social media platforms.
People use social media platforms for various reasons, and each of these platforms has a unique content type. For example, Facebook is used to communicate with friends, connect with the community, and stay updated on the current events. Twitter, on the other hand, is often used to discover particular and niche content that interests users. While Instagram is the go-to entertaining platform that helps users stay more connected with their friends.
To create content native to each platform, you must adopt their unique language, culture, and style. A compelling copy and visuals that work well on Facebook won’t necessarily work on Instagram, while a video that you post on YouTube won’t necessarily go over well on TikTok.
Here’s a great example of how Netflix manages to create native content types for different social media platforms.
2. Harvest the benefits of user-generated content
Another way to boost your social media conversions is by encouraging user-generated content. User-generated content (UGC) refers to any brand-related content (like pictures, videos, posts, reviews, etc.) created and posted by social media users.
By encouraging and sharing UGC, you can achieve fascinating results. In fact, studies show that the average conversion rate of visitors who see UGC is 161% higher than those who don’t. Other research has shown that 84% of Millennials report that UGC influences their purchase decisions.
So, how do you encourage users to share brand-related content? One way to facilitate UGC is by running social media contests and giveaways. For example, you can launch a contest asking users to share pictures with your product to enter a competition. Later, you can share the best user-generated pictures with your followers to inspire trust and convert more customers.
Here’s a great example of how a Canadian sticker making company, StickerYou, inspired users to share UGC. They created a social media contest asking users to share a picture of their brand’s mascot in a beautiful place. The company gave out a prize trip to Hawaii to the fans who created the best content pieces.
3. Create clickable content
Creating clickable content is another way to increase social media conversions. For your posts to be click-worthy, they must be interactive, engaging, and entertaining enough.
To help you get started, here are some tips that will help you create clickable content for your social media accounts:
- Create your content concerning the short life spans of social media users.
- Make use of t
he stories feature. Add hashtags, polls, links, stickers, countdowns, and other elements to boost engagement.
- Repurpose old content by adding interactive features, refreshing design, and rewriting your copy. If you’re struggling with updating your content, use the help of the professional grammar checking service like IvoryResearch.
- Use social media to share complex interactive content like tests, games, videos, and motion graphics. Include links to redirect social media users to the website pages that include interactive content.
Here’s a great example of how Ben & Jerry’s partnered with Netflix to create an interactive game for their website. By linking content, like games and tests, to your social media posts, you can ultimately boost engagement and drive more traffic to your site.
4. Optimize your landing page
Let’s say you’ve chosen a free domain name, created your website, and optimized social media to share interactive content. What’s next?
When you convince users to click on your link with interactive content, keep up the good work by creating an amazing landing page. A well-designed landing page is always visually appealing and easy to navigate.
Make sure there are no broken links and all links lead to corresponding pages. Include clear call-to-actions (CTAs) on your website. Also, it’s important to include a clear value proposition on your landing page.
By optimizing your landing page, you can attract more leads and help them convert. If you want to redirect your website visitors back to your social media platforms, it’s useful to add social media widgets to your landing page, like so:
5. Leverage social media influencers
Understating the impact influencers have on their audiences is a common mistake among social media marketers. Studies have shown that 49% of social media users say they depend on influencer recommendations to make their buying decisions.
So, how can you leverage social media influencers to boost your conversions? The golden rule is that your target audience must align with the influencer’s follower base. This means that if you primarily target females within the age range 25-45 who do shopping online, you must look for an influencer with a similar follower demographic. Influencer’s niche and values are important, too. Make sure that the influencer of your choice broadcasts the same lifestyle and values that your brand does.
If you’re looking to increase conversions, consider working with micro-influencers whose follower base is up to 10,000 followers. In general, micro-influencers have higher engagement rates than macro- and mega-influencers and are seen as more trustworthy.
The bottom line
By implementing these strategies, you can create a no-fail social media campaign to convert extra leads into sales.
Make sure to always test your campaigns before they go live. Employ A/B testing for social media to see which elements of your posts are highly converting. Split your audience into two groups and present them with different versions of content. Then, collect data and feedback to evaluate the performance of these two versions. Use testing results to convert even more leads into paying customers!
About the Author
Oliver Smith is a talented writer and editor at IvoryResearch. He specializes in content related to digital marketing, SEO, SMM, and eCommerce. Also, Oliver is a freelance guest post writer and an enthusiastic blogger who helps B2B companies reach their audiences more effectively.