Successful Ecommerce Shipping Strategies: The Key to Happy Customers

Package scanning for shipment

Smooth and quick shipping is essential to ecommerce business success.

69% of consumers are much less likely to shop from a business again if their purchase isn’t delivered within two days of the delivery date promised, Business Wire reports. If you’re an ecommerce store owner, implementing effective shipping strategies will satisfy customers and keep them coming back for more.

Choose a reliable carrier

Partnering with a reliable carrier is key to getting your packages delivered on time and delighting customers. Whether it’s FedEx, UPS, or other local operators, discuss your product list and customer reach with a range of suitable carriers. You’ll be provided with information on pricing models, shipping options, and guarantees. If you deal with a high volume of shipments, you may be able to negotiate a better rate. Use the dimensional weight calculator offered by FedEx and UPS to calculate the total price for a shipment and choose the cheapest option for customers. While you may not be able to implement a strategy that rivals a brand like Amazon’s, you can still provide customers with fast, affordable shipping. In particular, the Amazon strategy successfully combines impressive logistics, shipping, branding, and merchandising all-in-one. But, simply by making your shipping as cost-effective as possible, you can make your offerings more attractive to customers and even encourage them to spend a little more to get quicker delivery.

Run a successful warehouse

Running a successful warehouse involves filling orders correctly and dispatching them on-time with no bottlenecks — which in turn ensures happy customers. If you struggle with this, simple yet effective changes can be implemented. For example, a warehouse management tool can help you meet demand and double check everything’s running smoothly. Alternatively, you may need to expand your premises. If this isn’t within your budget, using an ecommerce fulfillment provider can help get your orders accurately filled and delivered to customers on time.

Add a personal touch

Before shipping your packages, add a personalized touch. 80 percent of shoppers are more likely to purchase from a business offering personalized experiences, while 44 percent of consumers say a personalized experience will likely trigger a repeat purchase. For example, include a handwritten note addressed to each customer thanking them for their purchase. Personalized touches delight customers and encourage them to make repeat purchases.

Smooth shipping is crucial for customer satisfaction. By choosing a reliable carrier, running a successful warehouse, and adding a personal touch, you can make shipments on time and keep customers happy.

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