In today’s digital world, creating a website is one of the crucial elements of business success.
It is the necessary foundation to build your online presence and grow your startup into a well-established brand. However, simply having a website will not cut it. You need to produce more traffic and more leads to drive sales and revenue. Generating website traffic is both an essential indicator and a driver of achieving business growth and a shared goal amongst many entrepreneurs and marketers.
While there are countless methods out there to increase traffic to your website, not all are equal. Let’s walk through some simple yet effective ways you can use to get discovered online and attract more qualified visitors to your digital storefront.
Use Pay Per Click Advertising
Pay Per Click, or commonly known as PPC, is one of the quickest and most surefire ways to generate quality traffic to your website and bring in sales numbers quickly. Perhaps advertising on Google shall be your safest bet, considering the tech giant’s massive reach and the astronomical number of searches that take place on it daily.
There are various types of campaigns you can run on Google’s marketing platform. Besides search ads and display ads, shopping ads by Google are a highly effective marketing tool that includes rich product information and showcases a high-quality image on the product listing, along with its price.
Simply put, Google AdWords is a powerful tool that allows businesses to display their products or services on the search result pages and conveniently reach audiences interested in their offerings.
Do Keyword Research
Keyword research is an essential element of any Search Engine Optimization (SEO) strategy that helps you rank higher on search engines like Google. It helps find specific words and phrases that users type in Google and other search engines to discover the content they are searching for.
There are many free and paid keyword research tools you can use to find specific keywords that users search for and your competitors are using to top the search rankings. Incorporating relevant keywords into your web content that your prospects use can significantly drive organic traffic from people interested in your offerings.
Utilize Email Marketing
Email marketing can be a powerful tool to get qualified organic traffic and take your business to the next level if managed correctly. As you would know, email marketing is a digital marketing strategy that involves sending promotional messages to prospects and customers who have subscribed to receive your communications.
First of all, make sure you do not bombard your recipients with too many relentless messages about every single update regarding your business, as they will likely delete your emails or unsubscribe to them. Provide useful information by sending out occasional newsletters to promote your latest offers and giving important news and updates to keep your customers engaged and generate traffic to your online store. Keep your emails short and sweet, and add links to pages on your website where your recipients can learn more about your brand.
Create Valuable Content
Creating interesting, informative, and engaging content with irresistible headlines is an effective way to attract customers. Whether you write informative blog posts or make Youtube videos or podcasts to educate and entertain new audiences, producing valuable industry-specific content that your customers find engaging can allow your brand to conquer search results beyond SEO.
Content marketing is a cheap and inexpensive way that enables you to tap into a specific niche and reach a targeted audience. It is important not to limit yourself to content that focuses solely on your products or services. Consider a diverse range of topics and resources related to your business that your potential customers would find useful.
Ensure Your Website is Responsive
Web traffic is no longer exclusive to visits from those using desktop computers. Those days are long gone, and an increasing number of users use their mobile phones to access the web today. That renders it critical to ensure that your business website is optimized for mobile phones and easily accessible and functional across a wide range of devices.
If your content and layout are unattractive and difficult to navigate, people won’t most likely bother engaging with it and go somewhere else. A user-friendly and highly responsive website can be a significant determinant of driving a large portion of online traffic and eventually sales for your business.
Web traffic is a crucial component of your business success, and the reason is simple. The more users who see your site, the more potential customers you will gain. Attracting visitors to your website does not necessarily involve hiring an expensive marketing agency to do the job for you, though that can help too.
While there are countless methods out there to boost traffic to your webpage, following these few tried and tested strategies will attract quality visitors to your digital storefront and skyrocket your conversion rates.