Google Play Market and the Apple Store are overloaded with a broad selection of mobile applications. So far, Android users can choose from 3.48 million mobile apps. The Apple store includes 2.22 million mobile apps for iOS-based devices. As you can see, the competition is tough and just releasing a mobile app is not enough. To have a meticulous marketing strategy is probably the only working practice to stand out from the crowd.
Building a user-friendly and multi-featured mobile application is not enough for success. The next challenge is to attract users. You need to build a successful marketing strategy, which will help grow your business and attract customers. In this insightful post, we’ll take a deeper look at this issue and analyze the main steps to follow in marketing a mobile app successfully. Get comfortable and have a look!
Determine a Release Date
If your mobile app is for iOS-based devices, you need to remember that Apple has a very strict review process that can drastically delay your release. Therefore, you need to plan in advance and this will give you enough time to prepare for the launch of your projects. Simply put, this allows you to predict all issues that may occur and avoid them.
Conduct a Market Research to Understand the Needs of Your Customers
If you don’t spend enough time on this task, you risk failing your project. Your first and foremost task is to determine the key players in your app category. Remember that if your mobile application doesn’t meet a user pain-point, then your product won’t be successful. To tackle that challenge, you need to research the forums and groups where your core audience visits. These channels might help you understand the requirements of your clients.
Make User Personas
The main goal of a marketing team is to properly define who your target user is and what the main pain point they experience. Of course, you may have multiple user groups for your mobile app. A user persona is a detailed portrait of your end-user, which usually includes detailed information about background, demographics, interests, mobile preferences, etc. Plus, user personas also demonstrate the main goals of a user and the challenges they usually face. This information will surely help market your app and build the right monetization strategy.
Make a Detailed, Competitive Analysis
It goes without saying that your mobile application has competitors. So, create a list of the top 10 main competitors, point out their monetization model, pricing policy, user experience, store ranking, etc. This information will help you make sure that you are moving in the right direction and your mobile app doesn’t repeat features that have negative reviews from users. This information will help you define the main benefits of your app and make it stand out on the market.
Promote on Social Media
You can’t build an app and not promote it online, on social networking sites like Facebook, Instagram, LinkedIn, etc. The main goal of such marketing campaigns is to expand your online presence and find your targeted audience. Probably your mobile application targets specific interests or age groups. In such a scenario, you need to find social platforms that are more popular among users with these interests and demographics. Create accounts on Facebook, Instagram, or other social media platforms, expand your blogs, and pay for online ads.
Make Your Content Marketing Strategy
Start working on your blog posts at least a month before you launch your product. When you finally launch your product, your blog will be ready and you’ll be an authority in your area among users. Check up on the fundamental benefits of content marketing strategy:
- Improve brand awareness;
- Build trust;
- Drive more traffic;
- Create a brand around your newly released mobile application.
Plus, you have to bear in mind that blog content will later be used for email marketing.
Following all these pieces of advice, you’ll surely improve brand awareness and increase your revenue. Define your KPIs and make sure that you are monitoring the right metrics as this will help keep your users engaged. You should have an app user acquisition strategy prior you launch your app. In doing so, you’ll surely achieve success!