How to Increase Your Customer Base Using Social Media and Blogging

Women using social media

By using social networks and blogging, you can increase your customer base and make new business connections.

Social media is gaining more popularity and new users every day. It can also be a source for a loyal customer base. However, not every product or service can be sold through a social network or blogging due to the specifics of the product or the geolocation of the business. You also have to use smart and effective social media marketing (SMM) tactics that will help you to build brand awareness. So if you see a social network and blogging as a source of growing your target audience and sales, these tips are for you.

1. Social Network Profile & Its Promotion

By creating profiles at the most popular networks and using them in your branding strategy, you can reach your potential target audience that might be interested in your services or products. In this case, it is desirable to look for subscribers who like similar topics. You can also check profiles and filter them by age, gender, and geographical preferences. This method can help to make a new customer base, where you can easily communicate with the clients through texting and connect through personal messaging and visual content.

The most successful networks at the moment are Facebook, Instagram, Twitter and YouTube. You can make your blog and add posts on Medium too!

2. Group in a Social Network

This is one of the most popular social media strategies. Group promotion can be carried out using three standard methods:

  1. Sending invitations to your friends and asking them to join the group along with a request to invite their friends.
  2. Advertising your group in other communities – it could be a paid advertisement or a recommended offer.
  3. Adding ads that will be shown only to an interested audience (targeted advertising).

Applying certain user criteria will allow you to fine-tune your campaign. This method is very effective and allows you to show an advertisement to a large number of interested people in a short period of time. It is beneficial and important to promote the ads to your target group, otherwise, you can waste your advertising budget. For the most effective promotion of the group, it is recommended to use all three of these methods.

Social Media

3. Content Plan

It’s great if you can create unique posts, share knowledge, experience, cases, infographics, visual content and useful tips with clients. Valuable content will help to attract an audience and increase reposts. Making relevant and interesting posts is not an easy task, especially when you do not have a lot of time for making research. You can use different tools and apps to cope with the tasks, for example, one of the most popular is Google Alerts, which sends thematic news to your email.

Besides, customers will quickly lose interest if you show content once per month. You need to publish new material at least once a week. You can also use analytics tools to check which entries and content are of most interest to users and if you need custom writing place an order with this company to help with the creation of useful materials. Two or three posts per week is enough for business purposes.

4. Guest Blogging Promotion

Guest blogging gives you access to another potential customer base. Not only do you have the chance to develop strategic relationships with these target audiences but you will also get new business partners, from hiking enthusiasts to B2B marketers. The most direct place you provide your story to your customers is your website, particularly on the Blog page. Look at the daily visitors and experiment with the content. It all depends on the subject of the business. There are several SEO general rules:

  • Intrigue with the headlines
  • Choose quality visual content and infographics
  • Add call-to-actions
  • Use keywords and linkbuilding tactics
  • Make analysis

Social networks and blogging can help to attract a large number of potential customers for your business. It is necessary to fill your profiles and groups with interesting content for your target audience. Also, try not to rush with product offers and intense advertising as you can discourage potential customers to follow your page or blog.

First, get visitors interested in useful information, add entertaining content on a topic, and then place an ad. You can also post reviews of existing customers and their impressions of working with you. Answer questions about your products and services, give advice, or provide assistance to customers.

Customer Service and Experience event



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