If you have a tattoo shop, you might be wondering what steps you can take to drive traffic to your website. Fortunately, there are a number of ways you can get website visitors and increase exposure for your business. Here are some tips on how to drive traffic to your tattoo shop website.
Ask Customers for Google Reviews
Google reviews can go a long way when it comes to someone finding your business website. If you get a large number of positive Google reviews, when people search for things like “henna near me” or “best tattoo artist near me,” your shop will rank high in the search engines. Consider asking your customers to leave reviews for your business to help gain more business in the future.
Focus on Social Media Marketing
There’s no doubt that social media marketing is one of the best ways to drive website traffic. It’s a great way to reach people in your local area. There are two main types of social media advertising you’ll want to focus on.
1. Targeted Advertising
Although it’s possible to see organic traffic on your social media platforms, targeted advertising is a great way to ensure your ad gets seen by your target audience. Facebook and Instagram allow you to set your targets based on age, location, and other demographics. You might choose men and women over the age of 18 in nearby towns.
You’ll set your targets and run the ad, which requires you to spend a set amount of money every day. You can post a photo of an eye-catching graphic of your tattoo work with a link to your website. There is a learning curve when it comes to targeted advertising, but it can be a very effective form of marketing once you figure it out.
2. Video Marketing
TikTok marketing is one of the hottest trends in advertising right now. The benefit? You don’t have to pay to post a TikTok video, and there is a possibility it could still go viral. Consider posting videos of tattoos from your portfolio, the tattooing process, and even some Q&A videos about things like tattoo aftercare and how to choose the right tattoo for you.
Instagram Reels are becoming another trendy form of marketing. Just like TikTok videos, you’ll post short clips on IG Reels to get the word out about your business.
Creating YouTube videos is another marketing strategy that can help drive sales to your business. Similar to TikTok and Instagram reels, consider putting videos of tattoos from your portfolio or videos of you or other artists tattooing clients on YouTube. The best thing about YouTube is you can post longer videos.
3. Consider Billboard Advertising
Since billboard advertising is done entirely offline, it might not seem like the best way to drive web traffic, but hear us out. Putting a link to your tattoo shop’s website on your billboard will help drive traffic. While billboard advertising can be expensive, a billboard in a good location can get a lot of exposure.
4. Try Search Engine Optimization (SEO)
SEO is a way to help your website rank higher in the Google search engines. It involves strategically using keywords (without spamming) throughout your website to help people find your site. So, for example, you might use “tattoo artist in Boulder CO” or “tattoos in Colorado” throughout your website to help people find your shop. Consider researching best SEO practices or hiring an SEO specialist for your website.
These are just some ideas on how to drive traffic to your tattoo shop website. The more traffic your website sees, the more likely your shop is to grow and thrive.