How to Create a Website That Informs Clients

CX Designer at work

Remember your website isn’t for you, it’s for the clients. Creating the best experience for them while they’re on your website will improve your relationship with them, and they’ll trust you.

We all know that feeling of something being too hard to find on a website. We get frustrated and will probably go to another company’s website, which is something you, as a business, don’t want. It was reported that 88% of internet users are less likely to return to a website if they had a bad experience.

There are some simple tips we’re going to give you to make a website that informs your clients.

Mobile-First Web Design

It’s been reported that there are 4.54 billion people globally actively using the internet. Of those, 4.18 billion are mobile internet users. That means that 92% of internet users are using it on a mobile device rather than a desktop or laptop computer.

So what is mobile-first design? It’s the thought that sites should be created with the idea of being viewed on a small mobile screen and not as significant processing systems. Desktop and laptop computers have larger screens and can handle more than a mobile device.

Having a complex website designed for a computer can create a mobile site that takes a long time to load and doesn’t look organized on a small screen. This will make navigating a site for clients difficult, and they’ll likely get annoyed. Mobile-first design will create a website that’s clear and user friendly for your clients.

Visual Effectiveness

Sometimes when you’re creating something, you want to add in fun graphics and exciting attention grabbers. In reality, these will be very distracting when your customer is trying to get the information they want.

It takes people only 50 milliseconds to make a first impression on a website. You want those first looks to be attractive and something that makes people stay searching the page.

We have all heard the saying, “less is more”, and that’s very true when it comes to an informative website. Keep the design simple with neutral colors. Let one accent color highlight key facts or places you want your clients to click.

Adding one of two photos is a good idea, but don’t let them dominate the website. Make sure the font is easy to read and appropriate size.

Organize the Website

Having an organized website will make it easy for your clients to get the information they want. It was stated that 48% of people use web design as the determining factor if a website is credible. The best way is to create tabs on your website that directs people to what they want to know.

Making a clear and direct pathway for your customers will keep them happy and well informed. Having subsections within the tabs can make it even easier. Avoid having duplicate tabs or very similar ones. This will confuse people or seem redundant.

The tabs should only be one row on a website. Find a balance of having enough tabs to assist in navigation, but not too many that it makes the site appear too busy. There are some essential tabs, and others can be subsections.

Make sure you always have a Home tab and a Contact Us tab. The Home tab is a great way for people to be able to backtrack on the website. The Contact Us tab is also critical because many people like asking questions directly to a representative.

Create a Frequently Asked Questions Section

Another great tab to have on a website is a frequently asked question. These pages are so informative and give the customers exactly what they want. Many times, people don’t want to be put on hold for an extended amount of time or wait for an email response.

A FAQ page will answer questions quickly and save your representatives and the clients a lot of time and energy. You can make this as in-depth as you want. Think about some of the everyday things people are always asking you about and put it on there.

If there seems to be a lot of questions about one topic, group the issues together. Then, someone can just look at one place and find all the information they want to know.

It can be the office hours, special promotions, about the owner, what your specialities are, or who your target customers are. Be creative and get to the point.

Have a Live Chat

One of the best features for a website that informs is providing a live chat. This allows your clients to have direct access to a representative at all times. They can write their messages and expect a response quickly.

It’s essential to post the hours you’ll be active, so people don’t get frustrated or leave. It has been reported that 51% of people think that businesses should be accessible 24/7. Don’t mislead your clients with this.

Also, this is only effective if you respond quickly and accurately. It creates one of the best customer service additions to a site but must be done correctly.

Embed Links Within the Website

Do you also have social media pages or great TripAdvisor reviews? Why not embed those links into your website. It creates a smooth way for clients to access all of the pages linked to your company.

It was reported that 63% of people expect to get customer service through social media platforms from companies. This is another excellent way to be able to inform your customers.

Many people use social media and might want to give you a like or share, which creates more advertisements for free. Social media pages can highlight your business in great ways.

If you’re a family business, post something you and your family do to create the best experience for your customers. People love to support companies that are reasonable people and have values they agree with. Also, post-sales or promotions on your page to get people excited about shopping with your company.

Having a direct link to your social media pages will inform people about what type of business you are and also give them more opportunities to view your photos, reviews, and more.

TripAdvisor is a great way to showcase real people’s experience with you. This is a valuable thing to link if you have good comments. People will trust in making sales with you because others trust you too.

The Bottom Line

Overall, your aim for a website should be to inform your clients and potential customers as much as you can. You should create a positive experience for them! Some ways to do this are by making a mobile-first designed site, make it visually clear, organize with tabs, have a frequently asked question section, utilize a live chat, and embed other pages that are associated with your company.

If you do all these things, you’ll have a user-friendly website for all of your clients to enjoy.

Customer Service Summit West



Leave a Comment