Belgium’s Memo Group Selects Sabio Group for Twilio Flex Implementation

Memo Group working with Sabio

Memo Group, the leading Belgian contact centre specialists, today announced their partnership with Sabio Group, a global customer experience (CX) solutions provider, to support the implementation of their Twilio Flex solution.

The collaboration will see Memo Group leverage Sabio’s extensive CX technology expertise and consultancy services to ensure seamless integration and ongoing maintenance of its Twilio Flex solution.

Twilio Flex is a digital engagement centre for the entire customer journey—a sales tool for pre-purchase conversations, a cloud-based contact center, and an in-app digital concierge. Developed by Twilio, Flex provides businesses with the flexibility and scalability needed to deliver exceptional customer experiences across multiple channels.

As one of Twilio’s trusted development and CX consultancy partners for Europe, Sabio brings a wealth of experience in implementing and optimising the platform for businesses across various industries.

Michael De Decker, Strategic CEO, Memo Group

Michael De Decker, Strategic CEO at Memo Group, said: “Sabio Group is an outstanding technology partner for this project thanks to their extensive expertise in the contact centre space and their proven track record with Twilio Flex.

“This is an exciting project for us at Memo Group as we look to take the next steps on our digital transformation journey and we are confident that Sabio’s support will enable us to deliver an unparalleled experience for both our clients and our contact centre advisors.”

The partnership between Memo and Sabio will bring significant benefits to both organisations. For Memo, the collaboration will enable the contact centre services it provides its clients to run smoothly, with the implementation of Twilio Flex resulting in improved customer experiences, increased operational efficiency and limitless scalability – a key requirement to meet its growth objectives.

For Sabio, the partnership represents an opportunity to expand its presence in the Belgian market, and further strengthens its growing Dutch operations and Benelux customer base.

Wouter Bakker, Country Manager, Netherlands

Wouter Bakker, Managing Director at Sabio Group, expressed his enthusiasm for the collaboration: “One of the most pleasing things about this project was the close collaboration that both organisations demonstrated as we worked towards a common goal.

“Our specialists really got under the hood of the Memo Group to understand the business and identify exactly where we could bring value.

“With our support, Memo Group will be able to harness the full potential of Twilio Flex, unlocking advanced features such as AI-driven customer engagement, real-time analytics, and omnichannel communication. These capabilities will empower Memo Group to provide more personalised and efficient customer experiences, ultimately leading to increased customer satisfaction and loyalty.”

Wouter added: “By combining the power of Twilio Flex with the expertise of Sabio, Memo Group is well-positioned to continue providing innovative and innovative contact centre solutions to its clients in Belgium and beyond.”

Veronica, Lumbreras, VP Flex EMEA, TwilioVeronica, Lumbreras, VP Flex EMEA at Twilio said: “This strategic partnership demonstrates the growing demand for flexible and digital customer engagement centre solutions.

“We are confident that our platform, combined with Sabio’s expertise and Memo’s appetite for growth, will help Memo Group achieve its digital transformation ambitions and deliver exceptional customer experiences for its growing client base.”

About Sabio Group


Sabio Group is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India.

The Group, which includes ‘makepositive’, delivers solutions and services that seamlessly combine digital and human interactions to support outstanding customer experiences.

Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.

The Group works with major brands worldwide, including Aegon, AXA Assistance, BBVA, BGL, Caixabank, DHL, loveholidays, Marks & Spencer, Rentokil, Essent, GovTech, HomeServe, Sainsbury’s Argos, Telefónica and Transcom Worldwide. Info:

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