If you want to attract more audience to your website, you should learn how various innovative inbound marketing methods can help your company succeed. Since 70% of people prefer learning about a business through content and not through ads, it makes sense to invest both your time and money into this marketing approach.
Let’s take a look at some strategies that you should consider if you want to take your inbound marketing to the next level.
Content is king
More people will engage with and respect your brand if you publish content consistently. The presentational qualities of your content (its look, feel, and tone) must resonate with its readers.
The interests, goals, and demands of your target audience will have a direct impact on the type of content you need to provide. Customers must have faith in your product’s quality because the quality of what you provide is what makes it valuable.
Try to deliver content that is relevant to your target demographic. It needs to provide some sort of knowledge or insight, or at the very least leave your visitors with a sense of satisfaction and enjoyment.
However, you have to be cautious when producing content. More and more businesses are investing a lot of money into content production and it often happens that people mistakenly copy other people’s work.
To avoid getting penalized by search engines, you should employ a good plagiarism checker tool as soon as you start with your own content production. A good plagiarism detection tool will spot duplicate content and provide you with the sources of duplicated content so that you know what to replace or edit.
Invest in social media
Don’t forget that there are more than 4.5 billion social media users around the world today. This means that you need to take great care of your social media efforts.
When it comes to the world of social media, Facebook and Instagram are still the most relevant networks. However, the most popular app among teenagers and young adults is TikTok.
Another important trend you should know is that more and more brands are willing to provide support to impatient customers through their social media pages. So if you want to remain competitive, you should definitely consider doing this too.
Last but not least, Instagram is still the most popular image-based social platform out there. However, try to focus only on organic growth instead of trying to ‘hack’ the system through paid bot followers. Only aim at organic Instagram followers because organic growth is the only road to success.
It’s time to introduce a chatbot
Inbound marketing is the art of guiding customers into your brand’s narrative and assisting them in resolving their problems with your solution.
Consequently, chatbots are a useful tool for the inbound marketing revolution. They are intelligent assistants that can lead you wherever in the process of engaging with website visitors and driving business results.
With chatbots, you can seize the potential to increase sales, customer retention, and brand loyalty. During interactions, chatbots can give rich and highly tailored user experiences if they’re used creatively and appropriately.
Here are a few tips to consider before you implement a chatbot:
- You should make the chatbot welcoming and humanlike.
- Write naturalistic dialogues with the selected tone.
- Install the chatbot on your website and test the entire workflow to ensure that it functions properly.
Voice assistant manufacturers, including Google, Amazon, and Apple, are racing to develop voice recognition technology, and you should be able to catch up quickly. Marketers should recognize the significance of voice assistants since they will become more accurate and widespread.
These are our recommendations for a revolution in content and inbound marketing:
- Optimize your content for voice search if your customers are using voice search to find your products.
- Create podcasts and online videos. It is vital to capture voice-search audiences with podcasts and videos.
- Focus on locally-optimized content. Voice search is mostly used for local searches, which presents an opportunity for brands to prioritize local SEO.
Build an app
People use mobile devices for numerous purposes. Every day, smartphones and tablets are used to find directions to unknown locations, schedule appointments, create reminders, and make purchases.
Heavy mobile usage is both an opportunity and a barrier for content marketing specialists. Numerous businesses fail to develop mobile sites and instead, they rely on “mobile-friendly” websites and hope for the best.
Luckily, there is a better approach to reaching mobile customers, which is to develop a mobile application. Your app will collect more data about your clients, so you will be able to better personalize the app. The application of machine learning to this data may boost the capacity to produce consumer leads.
Push notifications based on consumer information are a superior type of interactive content to email. These notifications are an excellent method of communicating with clients without being too obtrusive.
Last but not least, apps also offer more options than websites. They can work offline, connect to phone features, and make use of more branding alternatives.
The time to adapt your marketing approach and team composition to benefit from these opportunities and increase sales is now. Make the most use of what you have just read about and you will have no regrets.