When you think about customer service, it’s often tied to businesses that offer products and services to consumers. Be that as it may, customer service is an essential skill in most industries.Take education, for instance.
The schools and staff provide a service to the customers (i.e., students and parents). Whether publicly or privately funded, schools are responsible for providing a positive learning experience.
What happens when a student isn’t getting the appropriate education or care in school? The parent complains and either transfers to another school or complains to higher-ups. A dissatisfied student or parent can ultimately lead to disciplinary actions, a ruined reputation, and loss of funding for educational facilities. Let’s dig deeper into why customer service is vital in schools.
There was a time when schools were scarce, and parents and children had no choice but to attend the educational facility closest to their homes. Those days have since passed as new online and brick-and-mortar schools are being established all the time.
With more options to learn for all grade levels, schools must position themselves ahead of the competition. Providing quality customer service is one of the most effective ways to stand out. When an institution is willing to go above and beyond to ensure students and their families have a positive experience, it’s often preferred.
How a school is perceived by students, parents, and the communities it services plays a significant role in attendance and funding. For example, an institution that hires qualified educators with a distinctive single subject teaching credential can gain a reputation for having a competent and more intense educational focus in a specific subject. This can be appealing for parents who want their children to have a specialized concentration in a certain area in their educational pursuit. In this instance, a school’s reputation is built on commitment to the quality and purity of clear educational goals.
All it takes is one complaint from a parent or student to ruin your reputation. Whether a student feels like a teacher is attentive to their academic struggles or a parent has to wait days to contact a teacher, it can cause a backlash. When a school is well-versed in customer service and is diligent about providing a positive experience for everyone, it leads to positive feedback.
A school without students won’t last very long. Just as businesses must retain customers, schools need to keep students enrolled. Private and public schools aim to maintain a high enrollment and retention rate. Fewer students ultimately mean less funding. If enrollment continues to drop, there’s also the potential for closure.
On the other hand, the more students you have, the more jobs you can create and lives you can change. Although there are many factors to keeping students in school, customer service is at the top of the list. When administrators, teachers, and support staff work collectively to accommodate student and parent needs, students remain enrolled until graduating.
The Future Depends On It
Last but not least, schools need to incorporate customer service because the future depends on it. Students need a wholesome quality education to navigate life and advance in the workplace. Children are the future doctors, lawyers, educators, political leaders, and business professionals worldwide. If they aren’t provided with a solid educational foundation, it can impact their entire lives.
A teacher with the proper credentials, compassion, and customer service skills, can do more for their students. They ultimately understand the value of each student and how their education now will impact their contribution to the future. As such, the teacher will go out of their way to ensure that the student is engaged and comprehending the curriculum for a more positive outcome.
The concept of customer service in schools sounds crazy, but it’s essential. Customer service is about providing quality support to consumers to create a good experience. When an organization focuses its efforts on improving how they support their target audiences, it increases revenue and chances of success. The same is true for schools. When educators and support staff know how to provide optimum support to students and parents, it boosts funding, cultivates lasting relationships, and increases the student success rate.