4 Ways to Turn Prospects into Customers: A Guide for Event Planners

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The events industry was one of the most affected business segments during the last two years.

After all, the pandemic wasn’t exactly the most prolific time for people to socialize face-to-face. However, as the restrictions went away and people could finally reunite, life became busier for the event planners who managed to stay active.

We saw the return of live events, but there are also lots of virtual events since they are quite convenient, especially in a formal setting. All-in-all, it seems like this is the right time to think about expanding your business if you are an event planner.

To support your efforts, here are a few tips that will help increase the chance of turning high-quality prospects and viewers who are just browsing around into loyal customers.

Safety is a Top Priority

Nowadays, customers are more aware of their surroundings and how their health could be affected. That’s why, if you want to stand out from the crowd of planners, you should put more emphasis on the safety measures in place for each in-person event.

People may be eager to get out and socialize, but two years of anxiety-inducing news and measures did take a toll on their mental well-being. That’s why they will happily pay more for planning an event if you can earn their trust with a well-detailed safety protocol.

Increase Your Potential

If you want to attract more customers, you also need to have the resources to sustain the growth. This may mean you have to hire more people, but it also means you should think about an event management platform if you’re not already a user.

A management platform allows you to work on several events simultaneously without mixing up guest lists, budgets, or special requests. Plus, the right platform also provides you and the team with the features needed for remote communication and collaboration.

As a result, you will have more time to work on truly important tasks such as floor planning and communication with customers.

Offer Variety

What type of events do you usually plan? Are you willing to dip your toes in other event-planning niches?

This year, the wedding industry is booming and planners can barely keep up. Brides and their grooms are eager to tie the knot after being forced to wait out the pandemic. However, the soaring prices and the many problems produced by the supply-chain disruptions make these events a lot more expensive than many newlyweds could have dreamed.

This is why the specialists predict this boom won’t last. Still, it can be a great opportunity for event planners to gain more customers, even if you don’t usually do weddings. If you can cater to a variety of events, your audience will increase as well.

Focus on the Customer Experience

Did you know that 68% of customers leave because they felt the staff didn’t pay them enough attention?

When a customer or a prospect feels ignored, their experience with your brand takes an unpleasant turn. Plus, they won’t keep this experience to themselves; most likely, they’ll share it with at least 10+ other people.

That’s why it’s important to invest in your customer service team and train your in-person staff on how to work with customers and prospects so that they feel important. Plus, if you truly want to be in your customers’ hearts for as long as possible, you should send them happy birthday emails and other such small attention.

Prospects will also be more likely to choose your company if they like how they feel when browsing your website or asking for information. To make them feel even more welcome, you should use an intelligent bot system that’s available 24/7 and can provide users with human-grade level conversation while offering replies to their inquiries.

In conclusion, if you pay attention to your customers’ needs and questions, and you work hard on making them feel special, you should have no difficulties attracting more customers on your side.

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