So, you’re planning an online conference for an international audience. What can possibly go wrong?
Quite a lot, actually. Technical problems, miscommunication, and bored listeners are just the main potential issues that anyone can encounter. The key to launching a successful online conference is thorough preparation.
The event will be successful if the audience likes it. But when you don’t speak the listeners’ language (literally and figuratively), there’s no chance for success. People need to understand your message, and you have to do everything to ensure that they do. For that to happen, here are three things you always need to keep in mind.
Speak the Audience’s Language
First, hire a professional interpreter. Even if most of the listeners know English, miscommunication can still occur. Moreover, a machine can easily translate your name into something vulgar. So, no, running your speech through Google Translate simply won’t do. Instead, find an expert who will make you understood – for example, consider Architekst translation services.
Make Yourself Clear
Use short sentences and strong context. Don’t go pondering on abstract topics – your audience won’t learn anything from it. Instead, bring value to what you’re talking about by giving examples and explaining them clearly. Make sure that the wording is straightforward and use language consistent with the topic.
Don’t forget to make your presentation as structured as possible so it’s easy to follow your lead. Ensure that the slides are easy to read (and understand) and avoid long text blocks. The key is to deliver one message at a time. Don’t overdo it.
Be Prepared for Potential Technical Problems
Bad internet connection, poor image or sound quality, microphone problems – if you’ve ever attended a video conference, you have probably encountered at least one of those problems before. Technical issues can have a huge negative impact on an event, and you need to avoid them at all costs.
Check everything before the event starts, and make sure to do so in advance. That way, if anything’s wrong, you have time to repair it. And always have a technical support person who can resolve any technical problems during the conference.
As you can see, it’s not that challenging to prepare for an online conference, but you have to be thorough. Don’t forget about the technical issues, use clear language during the presentation, and always consider professional translation services. Still wondering why Google Translate won’t do? Here’s a short infographic about it (provided by Architekst).