Why Being Cloud-Native Can Lead to an Enhanced Customer Experience

Customer in the cloud

In today’s world, customer expectations are extremely high and going cloud-native within the business is one of the most effective ways to make sure those expectations are met and even surpassed.

Customers are no longer willing or able to remain on hold to customer service lines for long periods and the want and need for more instant services is crucial. Cloud-native allows internal innovation and agility and provides a platform for developers to advance customer experience with the use of personalised support, mobile apps and remote ordering.

Businesses also can make the most out of customer data to gain a better insight into their expectations and adapt accordingly.

Businesses that are the most accomplished with their development of cloud-native applications focus mainly on user experience and customer satisfaction over any other goal.

63% of CEOs want their organisation to rally with customers as their top priority for investment, while 70% feel a huge responsibility to have their customers best interests at heart.

However, 97% of CEOs truly believe customer satisfaction is the absolute key to the success of the business, reflecting the universal view that this should always remain the largest focus and cloud-native can help towards this.

Of those using cloud-native, most business leaders believe that it has enabled them to increase positive user experience.

We discuss how cloud-native can help provide the highest level of customer service and improve customer loyalty and satisfaction.


The leaders utilising cloud-native are witnessing substantial benefits from this asset. Collaboration is being made easier with external parties and partnerships, while also aiding leaders to recognise challenges within strategies working towards improving customer experience.

Most business leaders want to improve the customer experience as a number one priority within their applications and using cloud-native is one of the most effective ways of doing so.

Make It Personal

Cloud-native allows applications to be personalised down to the smallest detail within the business and for each user. For example, entertainment and theme parks can provide apps that can be tailored to each customer.

From buying tickets, restaurant locations and menus to showtimes and deals, along with helpful suggestions to each user based on their interaction and interests on applications. With the system sharing data at fast speeds, customer profiles are generated and can create the utmost personalised recommendations.


Applications can now be run from a myriad of devices, from phones and tablets to watches and even household appliances.

Cloud-native allows businesses to provide accessibility to all of these platforms with their applications, without having to make huge changes to coding and presenting developers with momentous tasks.

Framework, language and systems can be chosen by development teams to meet the objectives and standards of the business using loosely-coupled services instead of an enterprise tech stack.

This allows users to use applications on any device they require and not be prevented from a smooth experience with compatibility issues.


A common challenge for users of applications is issues with download speeds. In the modern world, customers don’t want to be prevented from the information they need due to software bugs and slow download speeds.

Any issues need to be rectified by the development team as swiftly as possible to save themselves from having disgruntled customers and a potential loss of revenue.

Cloud-native speeds up not just the initial development process but also improves the overall lifecycle of software development and can aid in locating bugs, errors and rectifying slow speeds while also reducing the risk of human errors to prevent this in the first place.

Unintrusive Scalability

Constant development is what keeps users happy- updated applications to help meet new demands while staying on trend with competitors is crucial.

However, impeding users from using applications in order to  release software updates can leave users unsatisfied and even turned off from the app altogether.

Cloud-native allows developers to continue with new ideas and updates without interruption to users, allowing scalability alongside satisfied customers.

React To Change

To stay competitive, applications need to be able to meet the demands of the digital lifestyle. Cloud-native can accommodate all channels of communication, such as instant messaging and live chat features and even social media help desks.

With the majority of users now wanting instant answers and fewer of them choosing to pick up the phone and speak to an advisor, these features are crucial.

For those who haven’t made the switch to cloud-native, it may seem a bit strange at first for some, but the results businesses are already experiencing will make the transition worthwhile.

Every new change comes with its challenges, but providing the right training has been given to developers and their teams, cloud-native can present some of the most significant results with user experience.

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