The COVID-19 pandemic has accelerated everyone’s growing reliance on the Internet. The Internet was already continually growing in importance, as nearly everyone relied on it, but now many people rely on it to complete even their most basic functions. As a result, SEO and other forms of digital marketing have continued to grow in importance, as the audience you can reach through these digital marketing efforts grows. Tackling SEO and digital marketing on your own may seem complicated at first, so you’ll likely want to outsource SEO services to a specialized agency. However, if you do decide with an SEO agency, what should you expect from them, and how can they help you grow your business? Let’s take a look.
Site and Business Evaluation
The first thing an SEO agency should do when you start working with them is take stock of your current business situation. The SEO agency should evaluate your current position, and what the best steps going forward would be. For example, what searches does your website already rank for, and how do you compare to competitors? What is your company’s digital marketing budget like, and how can it be best used to produce the best results? Finally, what is your website like, and how can it be improved upon to help your SEO efforts? To help you with your SEO, an SEO agency needs to have a deep understanding of your business.
SEO Campaign Creation
Obviously, the biggest thing to expect when working with an SEO agency is the creation of an SEO campaign. SEO is a complex topic that requires lots of studying to fully grasp. However, SEO agencies can handle the topic for you, making it much easier to deal with. An SEO agency should research what keywords and searches to rank for, allowing them to create an effective SEO campaign around their findings. Although creating an SEO campaign on your own may be a scary prospect, an SEO agency should make the task much easier.
Improved Search Engine Ranking
Once your business has been evaluated, and a campaign has been created, it’s time to actually start seeing results. However, unlike other forms of marketing, you need to be patient when it comes to SEO. No SEO agency will improve your search engine rankings overnight, and you should be wary of any agency that promises to do that. However, after an extended period of time, you should see some improvement in your search engine rankings. The SEO agency likely chose certain keywords for your business to target and rank for, and after some time has passed you should have moved up the ranking for those specific keywords.
Measurable Goals and Metrics
It’s not enough for an SEO agency to just get your campaign going, they’ll also have to frequently monitor it to ensure everything is going smoothly. While SEO and other digital marketing campaigns may take a little time before results come to fruition, SEO agencies should still stick around to monitor their effectiveness. Agencies should provide you with measurable goals to reach and monitor metrics to ensure those goals are being reached. If the metrics don’t look good and goals for web traffic and lead generation aren’t being reached, you will have to switch things up and change your approach. That’s why it is extremely important that the SEO agency you’re working with sets realistic and achievable goals, and through time monitors your campaigns to ensure they are met.