Many graduates are motivated to become successful professionals who are real customer experience leaders. In this case, customer experience books come in handy. They are manuals that show students how to make business transactions easy, enjoyable, and memorable for customers. They assist in studying, adding value for a target audience and gaining the clients’ loyalty. In communicating with customers, it is essential to show empathy and apply sales techniques and psychological tactics in time. And then, the most dissatisfied client will become loyal, and the indifferent one will want to buy.
To help graduate students become customer experience leaders here come five popular books. They will help you redefine your customer relationships and sales processes and take your business to the next level.
1. The Effortless Experience: Conquering the New Battleground for Customer Loyalty by
Retaining the consumer and constantly increasing the number of loyal customers are the most significant tasks for any company striving for success. Loyalty services develop programs that are designed to delight the customer, seek to anticipate their needs, and cater to every desire. But the bitter truth is that all this does not help. The authors of this book conducted a large-scale study and found the ideal condition for increasing customer loyalty.
How to find time to read a book?
Most graduate students are busy conducting research and working long hours in the library. Sometimes college professors give challenging assignments, which require reviewing books, George Orwell’s 1984, for example. To learn more about the book the student can surf the net and find essay samples, also known as 1984 essays, to understand the plot and come up with brilliant ideas even without reading the book. Essays are written by expert writers and are free to read. It is a useful service to spark ideas, gain inspiration, and develop a topic or outline for your own paper.
2. Amaze Every Customer Every Time by Shep Hyken
It is impossible to imagine a cowboy only in a hat and without a horse. In the same way, a company cannot have only products and not offer services. Shep Hyken outlines 52 fundamental rules that will give your company a serious competitive advantage. You will learn how to become a leader in your field and constantly expand the community of customers who come back to you again and again.
3. The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath
How to teach lessons which students will remember in 20 years? How to surprise customers so that they remember your meeting for a long time? What moments of life will forever remain in the memory of your child? This book tells about moments that are remembered for a lifetime and sometimes even radically change it. Students learn how to make life brighter and more meaningful.
4. Likable Social Media by Dave Kerpen, Michelle Greenbaum, Rob Berk
This book gives a major plan for the promotion of your product/brand/service using social networks. Despite the fact that it was written many years ago, the information is still relevant. The author foresaw that text reviews will be replaced by videos in the future. It teaches you to communicate with potential customers and show what can be achieved by communicating directly with clients. This guide will be relevant for students involved in sales.
5. The Experience Economy: Competing for Customer Time, Attention, and Money by by B. Joseph Pine II, James H. Gilmore
Goods alone are no longer enough to run a successful business. Consumers tired of standardized products are looking for a product designed specifically for them. Therefore, according to the authors, a new economy is currently emerging. It is the economy of impressions, focused on sensations. The authors propose to abandon the traditional relationship between the company and customers. The book is intended for postgraduate students who are looking for new ways to interact with customers and learn advanced marketing techniques.
Education is a necessary tool to build a great career and become a customer experience leader. However, students can find endless tips and hints in books about businesses and customers. Customer experience is becoming a fundamental component of doing business rather than merely a bonus that can give brands an advantage. More than ever, consumers have higher expectations from companies and aren’t afraid to use their purchasing power. Students can design better products and services and provide genuine value to the audience by reading books. As a result, they gain a deeper understanding of customers’ wants and desires.
Michael Stoddard is a huge fan of business-related issues. He spends much time reading books about customer service and sharing his knowledge on various websites. Michael also provides consultations and helps students to deal with writing assignments.