Shep Hyken reflects on the importance of a genuine smile when dealing with customers and why you should ‘hire for attitude’.
One of our faithful subscribers emailed me a story. He was at a store, and the employee was friendly and engaging. But when he saw her later—when she was off duty—she acted indifferent toward him, almost rude. She wouldn’t even smile, which made him wonder, “Shouldn’t people greet you as warmly outside of their work environment as they do while on the job?”
When you hire someone for a job, you should understand their personality. Do they come to the job with the positive attitude you want your customers to experience? Or do they have to “fake it”? The old cliché of “hire for attitude and train for skill” comes to mind, but I think it’s more than that. You do want to have someone with the right attitude, but more importantly, they need to understand and fit in with the culture and personality of your organization.
Just hours after I read this subscriber’s story, I was at the airport standing in front of the check-in desk at the gate. The gate agent was busy pecking away at the computer’s keyboard. He never once looked up at me. (Was I invisible?) He then left to go down to the plane. He came back a few minutes later and continued to work, never once looking at me or the other passengers that were now lining up behind me. Finally, I asked him, “Are you the gate agent working this flight?” He responded, “Yes, but this gate is closed until one hour before the flight.”
Good explanation, but it would have been nice for him to tell me that five minutes earlier. A nice friendly smile along with that explanation would have gone a long way. I walked away and found another agent who was not “officially” on duty or working my flight, but who was almost over-zealously willing to help me. She was very friendly, so I complimented her. I then told her the story about the grumpy agent who wouldn’t even acknowledge me. I could tell that frustrated her, and she confided in me that he always comes to work with a sour attitude. She even said, “I can’t imagine why he keeps this job. He must hate it—having to be friendly to everyone. It’s not who he is.”
When it comes to hiring people who have to work with others, especially customers, trust me on this. If the job requires friendliness and an outgoing personality, you don’t want to hire someone who has to fake it. It’s just a matter of time before they flip back to a different personality. They may want to put forth their best effort, but if it really isn’t part of their personality, they will eventually revert back to who they really are. People can only adapt for so long.
It’s important to remember that customers don’t know whether an employee is on-duty or off-duty. But they do know how they are treated. Your best people should have the people-focused gene. It’s about who they are all the time, not just when they are at work and on duty. That’s who you want working for you—and that’s the company reputation you should strive for.
About the Author
Shep Hyken is the Chief Amazement Officer of Shepard Presentations. As a professional speaker and best-selling author, Shep helps companies develop loyal relationships with their customers and employees. You can sign up for his brilliant newsletter, The Shepard Letter here.