Shape Your Strategy for Marketing with These Avenues

Advertising billboard

There are a multitude of various avenues you can take when it comes to marketing for your business, from paid advertising to email to social media, and more.

You might even use a combination of them. It’s always a clever idea to learn about each of the assorted options so that you’ll be able to shape a strategy for the company. Here’s a quick look at a few diverse ways you might advertise.


OOH stands for “out of home,” and it can be described as any advertising that you can find outside of consumers’ homes. Traditionally speaking, OOH advertising has included everything from ads on bus shelters, billboards, benches, and everything in between. If you happen to catch sight of an ad outside of your home, and not on your phone, the chances are excellent that you’re seeing some form of OOH advertising.


If you want to utilize something like paid search ads, you need to know how to target the right consumers. Actually, the key to generating leads when it comes to digital advertising is setting your business apart. Generic targeting techniques won’t do that. You need to use some advanced targeting techniques that will really make your company stand out. AdWords can help you with that.


If you would like to garner more followers on your social media accounts, you need to give them a reason to follow you. One tactic that you can use on Twitter (or any other social media account) is to reward your followers with exclusive discounts, giveaways, or other similar incentives. You may be pleasantly surprised with the results.

Facebook Live

Live Streaming has become quite a realistic method for companies to connect with their customers to increase sales. Avenues such as Facebook Live can be particularly powerful tools for this. You might have live promotions, Q&A sessions, or many other activities that engage your customers.


LinkedIn can be an amazing platform for communicating with your potential business partners and clients. It’s especially true for B2B companies. You can even utilize it to gain a few insights regarding the professionals that may be interacting with your website.


The video marketing strategy you have for your business doesn’t just need to rely on footage shot by professionals. You’ll be able to create more content that’s authentic and that will speak to your target audience if you shoot videos yourself that are more personal.

Real Photos

Some influencers and brands may attempt to push the limits when it comes to authenticity in order to get a picture that’s especially impressive or unique. However, shortcuts like this can lead to followings that aren’t sustainable or real. Be true to your brand and the followings you get will stick around and be more interested in what you have to share.


One of your best assets may be your blog when it comes to increasing sales for the company. Don’t use it only to share information. Use a few potent lead-generating tactics. That being said, you also don’t want it to just be clickbait since that can lead you down a rabbit hole without getting you too many more sales.

There are many avenues you might take when it comes to marketing your business. You may also go with more traditional forms of marketing, such as radio, TV, and print ads. Combine those with the techniques you’ve read about here today, such as utilizing the social media channels, and you’ll find that not only do your marketing dollars stretch farther, but you’ll be generating more followers and business.

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