Have you only ever seen TikTok as a platform where people dance around and lip-sync to their favorite songs? Do you have a business or brand and want to know if adding TikTok to your marketing strategy will help at all?
TikTok is an app for short, looking videos. This app has only been around for a few short years but has taken off since they have allowed users to post their content and even interact with others in the community. More than this, many growth services by the likes of TokUpgrade have been launched to aid users in gaining more TikTok followers. It is becoming more than just a social media platform; people have found careers on TikTok, or use it as an outlet for creativity.
Some people are even using it as customer service. Business owners can answer questions about products and services through the app, while some companies offer live video chat that you can join through the app. This article will take a closer look at how TikTok is being used in customer service today.
How to get started with a business account on TikTok
As a business on TikTok, one of the most important steps you need to make is turning your personal or individual account into a business account. A lot of people don’t know that this is an option, however, having a business account on TikTok opens up a lot of opportunities that can be incredibly beneficial to those with a business on the app or even online.
In order to provide customer support to your consumer base on the app, you need to have a business account. Once you have a business account it is all about setting up the right profile and making it look as good as possible to attract the attention of your target audience.
Creating the perfect profile is all about following the right steps and making sure everything is completed. The very first thing you will need to do is choose the right username. As a business, this should be your business name or at least something very similar. It should also be short and sweet, and easy for people to remember. This is how people will be able to search for your account.
Next up is your profile photo. This needs to be relevant to your brand, as well as stick to your theme and be easily seen in the small icon. This is how people will recognize your account. Lastly, you have your bio. This is where you can include some information about your business, as well as include links to your website and location to a physical store. All of this is incredibly important when it comes to being a business on TikTok
Why you should consider using TikTok for customer service
While many people think of TikTok as just a social media site where people can share videos with their followers and other users, businesses can use it to their advantage, especially when it comes to customer service.
There are so many ways in which customer service can be included in TikTok from answering questions people have commented on previous content in a new video, replying to all of your direct messages, and even addressing the most popular queries that people might have. You can also give tutorials on how to use your products or services.
Using TikTok for customer service is a great way to reach a much larger audience and give more back to them.
What are the benefits of using TikTok for customer service?
There are so many different benefits that come along with using TikTok for customer service, but by far the biggest benefit is that the platform is completely free to use. It is easy to communicate with a large audience in a much more informal manner and create a more personable account that people will be more likely to approach when they need help or if they have any questions.
TikTok also gives you the ability to go live and answer questions at the moment, as well as stitch videos which means that you can post a video side by side with another one and answer any questions in this process.