To ensure that your business stays relevant and continues to achieve success well into the future, you need to know how to appeal to the younger generation. By targeting younger customers, you’ll be able to expand your reach and potentially get even more sales.
However, engaging with young customers isn’t always easy. If done incorrectly, your marketing efforts could fail to reach the intended audience or even turn young customers away. To help you learn how to reach out to these customers, here are some top tips.
Younger people tend to be much more interested in supporting businesses that align with their ethical values. Of course, these values can vary widely from person to person, but in general, young people are much more concerned about the environment than any other demographic. Therefore, if you want to appeal to a younger audience, emphasizing sustainability in your brand messaging is a fantastic idea.
Recycling, using ethically-sourced materials, and switching to renewable energy sources are all great ways to show that your business is serious about protecting the environment. Once the technology becomes available, ditching traditional ETRM systems in favor of renewable energy management systems and eliminating all waste from your production process would be great steps toward sustainability.
Social media marketing
It’s no secret that younger people spend a lot of time on social media. If you’re planning to target this demographic, then you need to engage with them in the right places, which means that traditional marketing strategies (e.g., TV, radio, and newspapers) just aren’t going to cut it anymore.
Instead of spending lots of money on traditional advertising, you need to focus on social media marketing if you want to appeal to younger customers. Having a social media presence on all major sites where your younger customers are (such as Twitter, Instagram, TikTok, etc.) is an absolute must.
Once you’re on social media, you need to make the most of this platform by posting frequently. Younger people are constantly bombarded with new information on social media, so if you’re not posting frequently and grabbing their attention, they’re likely to just forget about you. Staying active on social media is the key to building a loyal following and therefore reaching a wider audience.
However, these posts need to be relatable too if you want them to have the desired effect. Young people want to engage with content that’s relevant to their lives and interests. This may mean that you have to adjust your content strategy to align with the interests of your younger audience.
Optimize for mobile
Another difference between older and younger customers is that younger people are more likely to access the internet on their mobile phones. Therefore, you need to ensure that your business’s website is optimized for mobile devices – otherwise, if your mobile loading speed is too slow, your customers are likely to get frustrated and click away from your website. Once you’ve worked on this detail, in addition to all of the other suggestions in this article, you’ll find much greater success when trying to engage with younger customers.