How Recognizing Your Military Customer Base Can Boost Brand Loyalty

US Army member with his wife

The military community is a loyal one. In fact, they’re the most loyal customers of all. The US Department of Defense spends billions of dollars on goods and services that cater to their needs and contribute to its mission in the field. This means that your business has a lot of ways it can work with this unique demographic. The only thing you have to be careful of is to ensure that the military offers are redeemed by the military community only. For that, you can take the help of a professional military verification service. Read on to learn more about how recognizing your military base can help boost brand loyalty:

Word-of-Mouth plays a major role in this community

The military is a segment of the population that has a deep sense of loyalty to their country and its brand. They are also willing to spend more money on products and services that they feel are worthy of their loyalty. This makes them a valuable customer base for businesses looking to tap into this segment’s spending power.

The military taps into a rich segment with many commonalities with commercial brands. However, it also has unique needs that must be considered when building a customer base in this category. Word-of-Mouth is a powerful tool for building brand awareness in this market. If you offer them a good service, rest assured that everyone in that base will know about your business.

Discounts to the military will encourage purchases

Offering discounts to military personnel is a great way to encourage purchases. Not only will you be able to reach out to an untapped audience, but you’ll also be able to gain valuable insight into what your customer base wants and needs.

Here are some ideas for when and how you could offer discounts:

  • Offer a discount on certain days of the week or month.
  • Offer a discount for certain products like food items or services.

You can also send coupons as it encourages military personnel to go for off-base shopping. Here is how it can help:

  • Offer a discount. By offering a coupon code, you can increase your brand loyalty among military personnel. People who are already loyal to your brand would be more likely to shop at your business and use your service. In addition, they will also be more willing to recommend it by sharing their experience with others.
  • Offer free shipping/delivery/installation/service coupons instead of just one-time payments. These offers often come with special deals and discounts that make it even easier for customers to pay for your product or service.

Consider the military families as well

You may be surprised to learn that the military is not just a bunch of men in uniform. In fact, it’s often home to large families and extended families who live all over the world. This means that many military soldiers and officers also have family members who want to use their services. You should consider them when thinking about how you can better serve your customers.

How to implement a military discount

Military customers are loyal, and they’re a valuable market. They represent a lucrative opportunity for businesses to grow their brand loyalty and customer base.

When you think about it, the military customer base is an ideal target audience for any business looking to gain new clients or boost sales figures. Most people know someone who has served in the armed forces, so there’s already an established connection. But how exactly can you implement this strategy?

You can offer a military discount to your customers who are in the armed forces, but it’s not just for them. Military members who have been away from their families for long periods of time might appreciate being able to take advantage of this opportunity. If you’re offering an extended holiday sale or other special deals, make sure that they apply across all branches of service (Army, Navy/Marines, Air Force).

If you have a retail store or even an online store, consider offering special deals to current military members and veterans as well as their families. You could also include these programs in your marketing efforts, so they’re easy for customers who know about them already:

  • Program participants will receive emails with coupon codes that match their rank/service branch.
  • Customers can enter their email addresses into a form on your website where they’ll be automatically signed up for new products relevant specifically to those who served abroad.


We all know how important it is to provide the best customer service and product quality. But if you want to win the battle of brand loyalty, it’s time to think about your military customers. That means that if you offer discounts or deals for military members regularly, then they will be more loyal to your business in the long run.

The next time you have a military customer in mind, don’t just think of them as someone who uses your product or service. Think of them as an individual who has sacrificed so much for their country and who deserves to be treated with respect. You can help make their lives easier by offering them discounts on products or services that they need to stay up-to-date on the latest technology or provide jobs for people back home.

Leave a Comment