Does your business make use of Instagram for marketing purposes? Do you want to know if Instagram can help your business out in any other way, such as customer service?
Instagram is a social media platform that has only been growing in popularity since its launch over a decade ago, especially for businesses, with the many services available, such as Growthsilo, an Instagram growth service, which many businesses are using to get followers. Consumers are more likely to follow businesses on Instagram than on other social media platforms like Facebook or Twitter. This means that businesses can use this opportunity to provide customer service in a completely new way that allows for them to interact with their consumers more informally and visually.
There are many benefits to using Instagram for customer service, including increased engagement, direct communication with consumers, and the ability to easily monitor feedback. If you want to know more about how your business can benefit from using Instagram as a customer service tool, here are a few ways.
Why is customer service important to businesses?
As a business, one of the most important things that you need to be paying attention to is customer service. This is especially important when it comes to businesses that base themselves online because customers can just go into the store and speak with someone.
Having good customer service as a business is one of the best ways to grow your business or brand and encourage people to return, whether this is answering questions, or even helping with a mistake that may have been made.
The better your customer service, the more likely people are to share your business with other people, and in turn, drive more traffic to it. Online customer service is crucial and one thing that needs to be paid careful attention to is the response time and the validity of your answers. Typically, when people are needing help from customer service, they want it right away, and by doing this, you give your brand a much better standing with them.
By having quick and valid responses to concerns or questions, you have your business the opportunity to grow and flourish through word of mouth too.
What are the benefits of using Instagram for customer service?
When it comes to customer service, especially online, one way to go about making it that much easier for your consumers to access is by using Instagram as a platform for communication. Instagram is a massive platform with billions of users, meaning that the majority of your audience will most likely have an account and be active on the app.
There are so many benefits of using Instagram as a customer service method, including the large audience, and the ability to respond quickly and efficiently to any kind of questions or queries.
Another example could be to answer frequently asked questions in a video for all of your followers to see, or even host a live video to give your audience instant feedback and answers to their questions.
The use of hashtags also makes it a lot easier for customers and consumers to find your company and communicate with you or your staff.
Tips on how to be successful with Instagram and customer support
Last but not least, everyone wants to find success on Instagram, especially as a business, but this can be difficult if you don’t know what you are doing. There are a few tips that you can follow to have the best customer support and be successful on the platform with ease.
When providing customer service on a platform like this, you should ensure that you are quick in your response time and efficiency. You also need to be transparent as this is an important factor of the business when it comes to growing and gaining the trust of your audience. You can easily convince the customers that you care for them by doing this.
Having a voice for the brand is also incredibly important for people to know what your brand is all about, as this is an easy way to gain more followers. Having a specific voice and tone that is both professional and laid back. This gives customers a sense that they can easily communicate with the business while still expecting a level of professionalism.