Customers want to feel like they are being heard. They want their concerns and questions addressed with care and understanding, not dismissed or ignored. This is why speaking your customers’ language is paramount in customer service.
In this article, we will look at 8 reasons why it’s important to speak your customers’ language – from the importance of empathy to the benefits of a multilingual workforce.
Build More Empathy
The number one thing that all customers want is to feel like they are being heard. When you speak your customers’ language, you are putting yourself in their shoes and making them feel like they matter. This is especially important if the customer has a problem with your product or service. When you speak your customer’s language you build empathy which will make them feel like you care about their concerns and issues.
Simplify Product Discovery
When someone can’t understand your product description, they are unlikely to purchase it. When you simplify the language that is used in your products or services it will increase customer engagement and conversion rates because potential customers can easily find what they are looking for. Customers who have a difficult time understanding information about your brand cannot engage with it so simplifying and utilizing a language translation service will help you to increase customer engagement and product discovery.
Fast Track Customer Acquisition
If you want to break into new markets then speaking your customers’ language is a must. When you speak the native tongue of foreign markets, it will make it easier for them to understand what you are offering and want to purchase from you. While your competitors are fighting over who can speak English better, you will be speaking the language of your customers which allows for faster acquisition because you have entered an entirely new marketplace.
Strengthen Customer Retention
Customer retention is hard and it all starts with speaking your customers’ language. Customers who feel like they matter will be more likely to purchase again from you because of the strong bond that has been built between them and your brand. Speaking their native languages also makes international markets easier to retain.
Maximize Customer Training
When you educate your customers on your product or service you are strengthening their understanding of what you have to offer. This can be done through speaking the customer’s language because it is easier for them to comprehend when they hear information about your products in their native tongue. You will be able to get the customer up to purchase faster when they understand your products or services because you are speaking their language.
Increase Employee Satisfaction
One of the secrets to customer satisfaction is to keep your employees happy. When you utilize a multilingual workforce, it will make your employees happier because they are able to interact with customers in their native languages. This satisfaction can translate into better customer service and that is what you need if you want to improve the overall customer experience. Don’t overlook the importance of speaking your employees’ language in addition to your customers’ language.
Improve Customer Experience
Your customer is on a journey. They are looking to purchase something that they will be satisfied with. Speaking your customer’s language is paramount in ensuring this happens because it gives them a better overall experience and makes the entire process easier for them as well as you – which leads to satisfaction. Anything that you can do to make this journey easier will result in more conversions and satisfied customers.
Knowledge is Power
Customer satisfaction all starts with knowledge. When you are providing your customers with information that they can understand, you are empowering them with the ability to make an educated decision about whether or not this is a product or service that will meet their needs and wants – which increases conversions. Providing information in different languages allows for more people to be aware of your product or service and what it can do for them. Make sure that you are using language translation services to ensure that the most people possible will be educated about what you have to offer.
If you want to increase customer satisfaction, conversions, and overall experience then you need to speak the language of your customers. If your business wants to grow – taking advantage of speaking multiple languages is a must because it will allow for more people in foreign markets to understand what you are offering which means increased sales. Don’t be like your competitors and think that speaking English is enough – because it isn’t. Boost customer satisfaction and conversions by using language translation services to speak the customers’ languages, not just yours!