Marketing students need to comprehend all aspects of the discipline. They must learn proven advertising techniques used by the world’s largest businesses. Reading college textbooks or using an assignment writing service only takes them so far. Students need real examples besides theoretical knowledge. Marketing books can answer these demands with hard facts.
These works examine advertising strategies more thoroughly than most online articles. Amazon, Audible, and Barnes & Noble carry many titles on the subject. They’re available in physical, audio, and electronic formats. Students should check out several books if they want to ace marketing assignments.
How Brands Become Icons – Douglas B. Holt
This book is a must-read for those interested in the history of popular American brands. Students can use it as assignment help material when working on papers. Douglas B. Holt tells how several companies rose to prominence. They include Budweiser, Coca-Cola, Harley Davidson, and Nike. The author attributes their success to “cultural branding.”
This method was used instead of traditional marketing techniques. The associate Harvard Business School professor explains that symbolism lies in its core. Harley-Davidson uses themes of freedom, liberty, and open roads to build its brand. Marketing students will find many insights and information in this book, especially on how to think outside the box.
Pour Your Heart Into It – Howard Schultz
Students also shouldn’t ignore this book written by the CEO of Starbucks. He details how the company began with only 11 stores and grew to a global corporation with 30,000 locations. Schultz attributes this success to well-made brand building. Starbucks created something that both customers and employees can enjoy.
“Pour Your Heart Into It” details the marketing strategies for improving brand popularity. One of the challenges was to get people excited about buying premium coffee. At that time, Starbucks was just getting on its feet, and coffee shops weren’t that popular. The company used crafted marketing techniques to win people over, and the rest is history.
Marketing for Tomorrow, Not Yesterday – Zain Raj
This book argues that modern businesses can no longer succeed with traditional marketing. Since technologies and consumer behavior changed, the approach to advertisements must differ, too. Zain Raj was once an owner of a Fortune 500 company, which is why he knows the ropes from the inside. He explains how businesses can engage customers with modern tools.
The work also covers the successful use of these strategies. Raj offers first-hand stories of success and tells how to deal with various issues. This includes working with big data, social media, brand-building, and marketing strategies. The book offers valuable insights for assignment writers in college stuck on marketing tasks. Be sure to check it out!
Purple Cow – Seth Godin
Seth Godin’s bestseller details thinking outside the box and executing marketing strategies. He argues that a combination of these factors helps companies rise above the rest. “Purple Cow” explains that businesses have to be unique in all aspects of brand identity. The book uses companies like Apple, Krispy Kreme, and Starbucks as case studies.
For example, Apple was tremendously successful with its iPhone line. That’s despite the fact that Microsoft was the first firm to use smartphone technology. Each of them embraced daring and unexpected practices to blow the competition away. The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well.
The New Rules of Marketing and PR – David Scott
“The New Rules of Marketing and PR” is one of the best books on this subject. Students can learn about case studies and examples of inbound and content marketing. David Scott also covers the role of social media and other modern tools in the success of companies. Additionally, readers learn how to use online targeting tools.
Of course, the book is nine years old and details several outdated techniques. That’s because the social media landscape changes almost every month. With that said, students can still learn the basics of creating an online presence. This includes marketing and influencing potential audiences. “The New Rules of Marketing and PR” sold over 300,000 copies around the world.
Amazon – Natalie Berg and Miya Knights
Berg and Knights are one of the world’s top experts in retail analysis. In 2019, they released a joint work titled “Amazon.” Some of the best assignment services reference it in marketing papers. The work explains how the corporation grew a multi-million consumer audience. The authors talk about strategies Amazon used at different periods of its history.
“Amazon” also covers how this business and the rise of online sales affected the retail market. The work gives insight into checkout-free stores, voice technology, and the Prime ecosystem. While the book doesn’t focus on Amazon’s advertising endeavors, students can learn a lot from it. You can buy “Amazon” as either a paperback or hardcover edition.
Shoe Dog – Phil Knight
Shoe Dog tells the story of Nike’s founder Phil Knight and how he made the company what it is today. Marketing aspects aren’t the only things discussed in this book. It also covers the importance of leadership and unorthodox ways of achieving goals. In a way, it follows the format of “Amazon” and “Pour Your Heart Into It” books.
For example, Nike didn’t rely on traditional ads to get the word out. Instead, the company marketed its products through famous athletes. These include the likes of tennis player John McEnroe and runner Steve Prefontaine. They wore Nike shoes every time they competed. Various media outlets carried these images and helped the company gain publicity. Later, other brands began to use the same strategy to boost their recognition.
Reading one of these books won’t take a lot of time out of your schedule. They are great sources of knowledge on marketing campaigns and brand building. They also cost slightly less than help from a “buy assignment” service. Each has something to teach future marketers about different aspects of their profession.
About the Author
Michael Batler is a blog writer for websites like essaywriterhire.com and assignmentguru. His articles are full of useful information for students to help them with their homework and essay writing.