Sprinklr, a leading unified customer experience management (Unified-CXM) platform, has announced an expanded global strategic partnership with SAMY, a social-first agency known for blending intelligence, creativity, and technology.
This enhanced alliance fuses Sprinklr’s AI-native Unified-CXM platform with SAMY’s deep social marketing expertise, creating an end-to-end solution designed to bridge insights and execution. The partnership aims to help global brands craft more meaningful customer experiences across multiple channels while driving measurable business outcomes.
“Our relationship with Sprinklr has evolved significantly over the years. What began as project-based support has grown into a truly integrated partnership, combining our technology and services to help brands maximize value at every stage of the customer journey,” said Nathan Townsend, Chief Partnership Officer at SAMY. “By bringing together Sprinklr’s powerful AI-native platform with SAMY’s end-to-end marketing expertise, we’re able to deliver human-first experiences that drive real business impact. This new chapter marks a shift from tactical support to a strategic, regionally integrated partnership that empowers brands to better understand and engage their customers.”
SAMY’s platform-certified team brings extensive experience with Sprinklr’s technology and the broader customer experience ecosystem to every engagement. Through a joint go-to-market strategy, integrated delivery model, and continuous innovation, the two companies are working to provide scalable solutions that accelerate growth and improve customer outcomes.
The partnership introduces a unified model that combines advanced technology with strategic marketing services to tackle modern brand challenges and fast-track digital transformation.
One example of this collaboration in action is their work with Diageo. Faced with rapidly shifting cultural and consumer trends across global markets, Diageo needed to anticipate customer needs and innovate ahead of competitors. Together, SAMY and Sprinklr developed a Foresight System that converts emerging social conversations into actionable insights, enabling proactive planning across product development, marketing, and business strategy.
“Customers today demand that brands be everything, everywhere, all at once. By combining Sprinklr’s AI-native platform with SAMY’s deep expertise in implementation, audits, managed services, and creative performance, we’re able to accelerate value creation and help customers like Diageo anticipate and innovate at scale. Together, we address the challenges modern brands face in unifying data, strategy, and execution, and we’re proud to offer a truly integrated solution that helps brands maximize their investment and create meaningful connections with their audiences,” said Nunzio Mirtillo, Senior Vice President for EMEA at Sprinklr.
Leveraging Sprinklr’s social listening capabilities, the partnership created a real-time global insights environment for Diageo. This system surfaced cultural shifts, identified whitespace opportunities, and guided innovation from flavor development to communication strategy, helping Diageo stay ahead of evolving consumer behaviors.
“This partnership brings together two powerhouses with a shared goal: helping brands deliver extraordinary experiences for their customers. With Sprinklr’s AI-native platform and SAMY’s creative and strategic expertise, we’re delivering measurable impact, faster,” said George Collins, Global Partnership Director at Sprinklr.
For more details visit www.sprinklr.com.
