New Gen, a technology company focused on e-commerce infrastructure for the AI internet, has unveiled Kepler — the industry’s first agentic commerce platform designed to make retail websites fully AI-ready.
The platform introduces an intelligence layer that gives retailers visibility and control over how AI systems interpret their products and content.
Kepler transforms product catalogs into AI-readable data and enables websites to respond to natural-language queries from both human shoppers and AI agents. This capability aims to boost conversion rates across traditional and AI-driven shopping sessions, all while running seamlessly alongside existing e-commerce platforms without downtime or site redesign.
“AI Agents, conversational platforms, and AI-referred customers are the new e-commerce shoppers, but most websites aren’t ready for them,” said Adam Behrens, co-founder and CEO of New Gen. “Kepler gives retailers the tools to structure their product data in a way that both humans and AI systems can understand, ensuring their products are accurately represented and easy to find across the AI ecosystem.”
Kepler’s modular solution includes three core products:
- Agent Storefronts: Structured storefronts designed for AI agents to easily discover products, answer shopper questions, and deliver accurate results.
- AI Insights: Real-time, first-party data that reveal how customers and AI systems interact with products and content, helping retailers optimize inventory and product data.
- Conversational Storefronts: Natural language search functionality built directly on product catalogs, offering customers relevant answers right on brand websites.
In tandem with Kepler’s launch, New Gen introduced the Kepler Agent Score — the first industry benchmark measuring how effectively AI agents can navigate and shop on retail sites. This free assessment evaluates visibility, agent task completion, product data clarity, and natural-language response quality. Early adopters include 150 brands, many of which scored lower than expected, highlighting significant opportunities to improve AI visibility and performance.
“Kepler isn’t a rebuild; it’s a modular, plug-and-play layer that works alongside existing sites to make them AI-ready,” added Jonathan Arena, co-founder of New Gen. “Brands can start with one product or the full suite, depending on their priorities. It’s lightweight, fast to deploy, and designed to make AI visibility and customer experience improvements easy to achieve.”
For more details, visit trykepler.ai.
