Amplitude has launched AI Feedback, a new generative AI engine that automatically transforms customer feedback into prioritized, actionable insights.
In an era where companies collect more customer data than ever, many still struggle to unify and interpret feedback across multiple tools. Amplitude’s latest innovation aims to close that gap by providing a single, connected platform for decoding customer sentiment and driving product decisions.
“The hardest part of building great products isn’t writing code,” said Yana Welinder, Head of AI at Amplitude. “It’s hearing what customers are saying across thousands of sales calls, reviews, and support tickets. AI Feedback provides clarity into what customers really want – all in one place.”
Fully integrated with Amplitude Analytics, Session Replay, and Guides & Surveys, AI Feedback helps teams uncover key themes, identify customer pain points, and take immediate action — all within the Amplitude ecosystem.
The launch follows Amplitude’s July acquisition of Kraftful, a fast-growing AI company whose technology now powers AI Feedback’s capabilities and accelerates the company’s broader AI product strategy.
With AI Feedback, organizations can:
- Prioritize what matters: Identify top feature requests and shape data-driven roadmaps.
- Refine positioning: Understand how customers describe their needs to align messaging.
- Prevent churn: Detect and address key frustrations before they escalate.
- Generate PRDs instantly: Turn insights into user stories and product requirements with a single prompt.
“I think the aha moment was truly when I first connected all the sources to AI Feedback, and it did its magic and analyzed all of our user feedback,” said Amol Jain, Head of Product Engineering at Replit. “In the past it was so much work to pull data, look through each source, and manually combine them—the fact that AI Feedback just did it with a few clicks? That was fairly magical.”
AI Feedback is now fully integrated into the Amplitude platform and available across all plans, with expanded analysis volumes available for Growth and Enterprise customers.
Serving more than 4,500 brands — including Atlassian, Burger King, NBCUniversal, Square, and Under Armour — Amplitude continues to lead the market in AI-powered analytics. The company was recently ranked #1 across multiple categories in G2’s Fall 2025 Report.
Amplitude’s move underscores the growing demand for unified, AI-driven insight platforms that bridge the gap between customer feedback and product development. As digital experience becomes a key differentiator, tools like AI Feedback could redefine how product, marketing, and CX teams collaborate — turning raw sentiment into real-time strategy.
For more information, visit amplitude.com.
