Intelligent Self-Service Experts, 4 Roads, Partners With Contentful to Provide Online Communities

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Intelligent self-service (ISS) experts, 4 Roads, will partner with Contentful, the leading content platform for digital-first businesses, to build bespoke online communities for its clients, which include Olympus, Aston Martin and Hitachi.

The partnership will aim to elevate peer-to-peer support capabilities available to Contentful customers and address self-service use cases, such as product support, to alleviate pressure on support staff.

Brands and organisations using the Contentful content platform will now be able to harness the expertise of 4 Roads to build on one of the most sophisticated community platforms, Verint Community, also a partner of 4 Roads. This will enable brands to build online community solutions where customers can learn about new products, exchange feedback and information, and seek peer-to-peer support.

Verint clients, meanwhile, can work with 4 Roads to harness Contentful’s content platform that not only delivers content to the online community but also delivers content globally across numerous digital channels.

Over half a million developers and thousands of brands and organisations around the world, including over 30 percent of the Fortune 500, rely on Contentful to create and deliver digital experiences across websites, mobile apps, digital displays and other connected devices.

Kristin Montag Brown“Contentful works with some of the world’s top brands whose customers and followers require the highest level of customer service. For many, traditional support channels, like a knowledge base, are not enough,” said Kristin Brown, Head of Partnerships, EMEA/Asia at Contentful. “With the ability to build their own virtual communities on the Contentful platform, our clients will be able to ensure their customers get access to the solutions they need quickly. Cost savings on support also means they’ll be able to invest more in other parts of their businesses.”

Rob Nash, 4 RoadsRob Nash, Managing Director of 4 Roads added, “In an age where Google is king, customers expect to be able to resolve problems quickly, and on their own terms, something that Contentful clearly recognised. We’re delighted to be able to support Contentful with a solution that meets the needs of its clients, and its clients’ customers.”

The Contentful partnership amplifies the capabilities of virtual community building projects for 4 Roads, opening the door for existing customers like Olympus Cameras, the Institute of Engineering and Technology (IET) and Thermomix, as well as new projects, to further enhance their communities.

About 4 Roads

4 Roads is a team of social business strategists, specialist designers and developers using technology to bring businesses and audiences closer.

By leveraging the latest technology, including chatbots, online communities, knowledge management and more, it creates unique virtual spaces which truly empower customers – an approach it describes as Intelligent Self-Service.

Established in 2007 by IT expert and Managing Director Rob Nash, this UK-based Intelligent Self-Service agency counts Hitachi Vantara, Olympus and Aston Martin amongst its clients and is the longest standing global partner of Verint Community.

About Contentful

Contentful, the leading content platform for digital-first business, helps over 30% of the Fortune 500 and thousands of brands around the world create and manage digital experiences for their customers across any channel. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs. Companies such as Gucci, Plaid, Goodrx, Intercom, Notion, Staples and many others rely on Contentful’s platform. For more information, visit

About Verint

Verint® (Nasdaq: VRNT) helps the world’s most iconic brands – including over 85 of the Fortune 100 companies – build enduring customer relationships by connecting work, data and experiences across the enterprise. The Verint Customer Engagement portfolio draws on the latest advancements in AI and analytics, an open cloud architecture, and The Science of Customer Engagement™ to help customers close The Engagement Capacity Gap™. Verint. The Customer Engagement Company™. Learn more at

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