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why do we call "customer service is a strategy weapon" ?

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#1   Posted: 8 Jan 2006 09:40

anybody can tell me why customer service is so important and should we see it as a strategic weapon ?. Thank you very much

#2   Posted: 27 Jan 2006 08:16

Customer service is very important to any market or business you may be a part of. Customers/clients are the drivers for success no matter what business you may be involved in. The world is getting too caught up in the technical aspects of their businesses and losing focus on the key drivers that got them there to begin with: THE CUSTOMER.

For example, customer complaints can be used as a strategic weapon to help determine areas of opportunity and growth. With growth comes diverse knowledge/skilled staff. And with skilled staff comes execution. Then, with execution comes the company's success. Please remember! If the customer feels appreciated, valued and important, they will trust your business and remain loyal in return (through the good times AND the bad. That's priceless! And, at that point the sky is the limit with the amount of profit your company can/would likely make.

#3   Posted: 28 Jan 2006 05:36

customer service is a major tool for growth and development

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