#2 Posted: 17 Dec 2007 00:26 Edited by: glath
Sounds like a great initiative. I would put just two questions on your flyer:
Based on the service you have received from us, would you recommend us to your friends and family? Yes/No.
Please tell us why..
In my opinion this is the simplest and most accurate way to find out how you are doing in terms of "delighting" your customers. If you ask them how "satisfied" they are, I can predict they will, on average give you an "8" out of "10" which will tell you nothing.
The "tell us why" will provide you with some information that you can actually act on to increase the number of "yes" answers next time around. (There should be a next time around).
One final thought, you MUST give an incentive to answer your question, something of perceived high value. Either a gift or entry into a competition to win something really nice. Forget more discounts - customers expect those anyway.
Hope this helps, your feedback would be appreciated before/after the event!