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Customer Service relevance for customer's choice?

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mtreder
Member
#1   Posted: 8 Mar 2006 08:21
 


Hi,

does anybody know about a study that has determined the influence of good/bad customer service on the customers' decisions to chose a supplier?

I would expect this to be higher where the portfolio consists of commodities and thus the quality of the product does not play such a vital role.

Any ideas? Thanks a lot!
Martin

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