35% of UK consumers have utilized AI for shopping, marking a 39% increase from the previous year.
In addition, 56% of customer find AI inspiring for purchases and 51% appreciate its ability to cut through online clutter. That’s according to a survey by financial platform Adyen and conducted by Censuswide which involved 2,000 UK adults, providing insights into consumer shopping behaviors and AI adoption trends.
The age group of 44 to 59 showed the most significant rise in AI shopping adoption over the past year, while only 15% of those aged 60 and above currently use AI for shopping.
66% of UK consumers are aware that retailers may use AI to suggest products, with a notable interest in AI’s potential to personalize shopping experiences.
Social media is a shopping platform for 30% of UK consumers, but physical stores remain the preferred retail destination for 30% of shoppers, compared to 26% who prefer online shopping.
44% of consumers prefer to see and touch products before purchasing, 41% like to try items on, and 33% prefer to leave the store with the product immediately upon purchase.
Roelant Prins, Chief Commercial Officer at Adyen, said: “Consumers are embracing AI at an unprecedented rate as they discover how this technology is transforming the shopping experience. We’re likely entering an era where AI can act as our own personal stylist, curating outfits tailored to individual tastes and preferences”.
The survey illuminates a growing integration of AI into the shopping habits of UK consumers. But even with AI’s appeal for personalization and inspiration, traditional preferences remain strong; nearly half of consumers prioritize the tactile experience of in-store shopping, and physical stores continue to rival online and social media platforms as shopping destinations.
The findings highlight the evolving yet balanced dynamics between innovation and tradition in retail.
