Manhattan Associates Unveils Advanced Agentic AI to Transform Customer Experience

CX dashboard

Manhattan Associates has introduced new enhancements to Manhattan Active Omni, focusing on improving customer experiences and operational efficiency.

The updates include advanced AI-powered tools for customer engagement, flexible fulfilment, and support for over 30 languages in customer inquiries via chat or email through Manhattan Active Maven.

Retailers can now benefit from features like order edits, invoice requests, returns, and digital product support, transforming how they interact with customers at scale.

The Contact Centre’s Customer Service Insights dashboard allows retailers to measure service performance, benchmark against industry standards, and utilize Agentic AI to identify emerging issues proactively.

Manhattan’s mobile Point of Sale (POS) now supports Tap to Pay on iPhone, enabling associates to complete sales anywhere on the floor without external payment terminals.

Additional enhancements include item-level promotions, dynamic catalogue filtering, and features for flagging items requiring customer alerts or age verification, enhancing the overall customer experience.

Raghav Sibal, managing director for Australia and New Zealand at Manhattan Associates said: “Retailers today are managing increasingly complex customer journeys and growing service expectations. Our latest release focuses on using Agentic AI to bridge those gaps in real time, whether it’s anticipating order changes, identifying support trends, or enabling frictionless in-store payments. We’re giving retailers the tools to act faster and deliver smarter customer service.”

The latest release aims to provide retailers with tools for faster responses and smarter operations, both online and in-store, to meet evolving customer expectations and manage complex customer journeys effectively.

For more information about Manhattan Associates, visit www.manh.com.

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