One thing that I would suggest is purchasing a book on how different cultures react to business situations. One that is primarily used for business travels,but offers great insight is called: "Kiss, Bow, or Shake Hands" by Terri Morrison, Wayne A. Conaway, Wayne A. Conway
This book highlights how interactions with individuals that are from different countries are viewed.
I think the first lesson to be learned in customer satisfaction is that your customer is who keeps your business alive. Therefore, you must do anything and everything in your power to ensure that, while working within company guidelines, you are ultimatly working to ensure that this customer comes back. First impressions are lasting impressions, and the way you present yourself to a customer is going to make or break that relationship.
What items are you thinking of putting into action? Maybe we can offer some insight on how to make it work!