Sharing feedback , seeking advices , registering complains and requesting new services are the most common actions which are performed by the customers nowadays. But the quality of each interaction and the turnaround time must be matched to their expecta-tions.
It is always assumed by the consumers that the companies having the largest customer base give the best services and products . But I keep myself at an arm's length from all these brands. Unless they are dedicated to focusing on the CEO because Customer experience optimization is the important key to gaining momentum in your relationships.