If customers are your business, then providing the best
possible service to keep them coming back is a priority. Great
customer service is more than just about the things you say or
do for them.
It's also about finding out what your customers really want
and giving it to them. Keeping this in mind, let's get right
into the top ten customer service tips to get your customers
coming back for more.
1. Address Customers By Their Names
Seems blatantly obvious, but you'd be surprised by the number of
times businesses deal with customers without ever once
addressing customers by their names. Psychologists can attest to
the fact that names have a profound impact in any social setting
because people simply love hearing their names called out.
Customers are no different. Instead of the usual "sir" or
"madam," address them by their names and you'll immediately
notice the difference it makes in your relationships with them.
2. Let Your Customers Know That You're Only Human
It's all right if you'd caused something to incur customer
dissatisfaction. All it takes to rectify the situation is to
admit that your company was at fault, you're sorry about the
inconvenience and you're taking responsibility to fix the
problem. It's only when companies start covering up their
mistakes and refusing to admit their faults that customers get
aggravated and leave in disgust.
3. Ditch The Sales Pitch
Ever experienced a situation where you had called the customer
service department for technical support only to be thrown a
sales pitch? It has happened so many times that it has become a
real turnoff for customers. Any upgrades or special offers
should be offered during the sales process and not in your
technical support voicemail.
4. Be As Visible As Possible
The hardest thing for a customer when looking for customer
service support is finding out how and who to get help from,
especially when a business' contact information is not made
visible enough. It's a good idea to train customers to recognize
you and know you by name, so they'll know who's in charge. When
they need that service they're looking for, they immediately
know how and who to reach.
5. Give Customers An Experience They Can Cherish
Every customer deserves an experience they can cherish. Positive
experiences act as a trigger for them to return and shop with
you again. Do your best to serve, please and exceed their
expectations, so that they can feel important. When customers
call for support, they're usually in a state of agitation, so
use this opportunity to delight and impress them. Think about
all the things that could ruin a customer's experience and do
6. Seek Feedback From Your Customers
Your customers could be one of your better market research
tools, so ask them questions that will lead you to new ways of
improving your business and serving your customers better.
Remember, customers love to be treated like VIPs and seeking
their opinions is one of the simplest ways of making them feel
important. It's a win-win situation for both you and your
7. Keep Your Customers In The Loop
Besides updating your customers about new products or services
you're offering, inform them about changes you've implemented
based on feedback you've received from customers. Give
recognition to customers who had helped you improve certain
aspects of your business and maybe throw in a discount or two on
their next purchase.
8. Make Great Customer Service Your Company's Culture
Customer service is usually part of every company's policy, but
really, it should be made part of every company's culture. If
you're running your business single-handedly, then you alone
will determine the standard of service your business delivers.
If you have employees, then they should be entrusted with more
decision-making capabilities to serve your customers in the best
9. Build Trust By Being Transparent
Transparency with customers is essential to establishing trust
with them. A trusting customer is most often a loyal one, so
don't allow room for customers to question your company's
policies or business ethics.
10. Thank Your Customer
When was the last time you mailed out a thank-you note, a letter
of appreciation or just made a call to thank your customers? A
simple gesture it is, but one that can mean the difference
between a customer lost and a customer gained for a lifetime.
Always, always find a way of letting your customers know how
much they mean to your business.
Business analysts say that the money is in retaining your
present customers and not winning over new ones, so hopefully
these top ten customer service tips will help you add to your
About the Author
Robert Moment is an innovative customer service consultant,
business coach and author. Sign-up for the FREE 5 day e-course
Creating Wow Customer Service Experiences at