Social Media - the New Frontier in Online Customer Service

31st October 2010

USA - Area Rugs Club have embraced social media as a new frontier in personalizing online customer experience

Winner of the LA Daily News Reader’s Choice Award, Area Rug Club is widely known for its dedication to total customer satisfaction and over-the-top Area Rugs Club benefits; 150% price match guarantee (100% isn’t good enough for their customers); 30-day in-home trial period and multiple freebies, such as no-tax shipping, rug pads and no restocking fees.

Impressive as these may be, the owners still sought avenues to enhance their customer interaction.

The Club’s initial foray into personal interaction with their customers was a company blog made available on the AreaRugsClub.com website. The success of this venture prompted the Area Rugs Club to explore the social media phenomenon by creating a page on Facebook.

In a relatively short period of time, the Club’s Facebook page evolved into an Interior Design information center and one of the fastest growing FB sites related to floor covering and home décor.

Interaction with FB friends has helped the Area Rugs Club assess how to better serve both their current and future customer base.

According to Sales Manager, James Bajoul, "Social media provides a new source for communication between company and customer. As an online business we find social media sites like Facebook helpful in increasing our brand awareness, as well as market feedback on our company and extensive product line."

The technological ability of social media to turn online communication into interactive dialogues is rapidly becoming a driving force in creating value for businesses and customers alike. As this new frontier of personalizing the online experience advances, we can only imagine how customer service in the future will take shape.

About AreaRugsClub.com

Based in Van Nuys, California AreaRugsClub.com have been in business of area rugs since 1984. Offering exceptional quality and service to earn their customers trust, they invite you to explore an extensive variety of area rugs online and hope you enjoy the shopping experience. You can expect a different, real human relationship based on friendship and trust when dealing with Area Rugs Club. Info: www.arearugsclub.com.