Social CRM Can Enhance Customer Strategy

12th October 2010

United Kingdom - DMC Software Solutions suggests using Social CRM to engage with customers

Sage Business Partner and Overall Sage Circle of Excellence Winner 2009, DMC Software Solutions, suggests that organizations make full use of the benefits provided by Social CRM for their customer strategy.

Social CRM is transforming the way businesses engage with their stakeholders. By harnessing the information shared in online communities Social CRM enables organisations to begin a meaningful exchange with their customers.

By listening and responding to thoughts and opinions shared, customer service levels are enhanced and in turn customer retention can be improved.

Robert Pope, Business Development manager at DMC Software comments:

“Social media and CRM are perfect bedfellows, as our recent Social CRM workshops demonstrated. The ability to understand customer interactions but also opinions and recommendations provides organisations with an accurate barometer of customer satisfaction. Social CRM is a tool that facilitates collecting, understanding and acting on customers’ and prospects’ opinions. Social media enables businesses to develop an on-going relationship of trust and recommendation.”

Social CRM is a customer relationship management (CRM) solution with the ability to leverage social media, such as Sage ACT! 2011 and Sage CRM v7.0.

Information from social media channels populates the CRM database. Knowledge of customer behaviour and networking opportunities can be quickly realised and be used to inform the sales and marketing process. Through an effective Social CRM strategy meaningful relationships can be developed, strengthening customer service and increasing customer loyalty.

About DMC Software

DMC Software is a company that is experienced in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses of all sizes, including Sage ACT!, Sage CRM, Sage SalesLogix CRM and Microsoft Dynamics CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability throughout an organization. Info: http://www.dmcsoftware.co.uk.