Siebel and SAP lead CRM in Western Europe
Europe -- Siebel and SAP lead CRM application markets
in Western Europe, according to a new study by IDC entitled "Western
European CRM Applications Vertical Competitive Analysis, 2005".
Findings reveal the Western European CRM applications market has now reached
$2.55 billion, with France, Germany, Italy, Spain, and the UK, making up 72
percent of the market.
The largest industry segment in the European Customer Relationship
Management market is financial services, followed by communications and
manufacturing.
Siebel leads in communications, retail and wholesale, financial services,
government, education, and healthcare while SAP is the leader in process
manufacturing, transport, business services and utilities.
The U.K. is the largest single country in terms of CRM usage, followed by
Germany, where SAP leads. Siebel is dominant in France, Italy, Spain, and
the U.K.
IDC is a global provider of market intelligence, advisory services, and
events for the information technology and telecommunications industries.


