CSM - customer service news, resources and community

e-magazine for Customer Service Professionals

About CSM . Newsletter . Advertise . Site map . Contact us
customer service news events articles topics jobs forum directory

Senior Managers Play Crucial Role in Employee Satisfaction

Posted 15th November 2007

USA -- Report reinforces the importance of senior management's communication with employees

Senior Managers Play Crucial Role in Employee SatisfactionKey findings in cross-culture research conducted by the Kenexa Research Institute (KRI) using the WorkTrends™ database show that just 54% of workers have favorable views of their senior management.

The research, based on survey data from Brazil, China, Germany, India, the UK and the USA shows that workers in India are more likely to rate their senior management favorably, and those in Brazil report the lowest levels of favorability.

Further cultural differences are that Brazilian workers are more likely to see senior managers as effective if they display a strong emphasis on customer service. German workers feel their senior managers are effective when their organization acts on innovative ideas and continually improves the quality of the products and services. Chinese workers rate their senior management favorably if the company provides higher quality products and services than the competition, and they communicate to employees that there is a promising future for them.

"The larger the organization, the more challenging it is for senior leaders to connect to the rank-and-file. This report reinforces the importance of senior management's communication with employees. Those teams who demonstrate a strong emphasis on customers, an unwavering commitment to ethical behavior, and who keep employees informed about the direction the company is headed, are the teams who build more highly engaged workforces and outperform their competitors," said Jack Wiley, executive director, Kenexa Research Institute.

About Kenexa
Kenexa (R) Corporation provides outsourcing, employee research and software to help organizations more effectively recruit and retain a productive workforce. www.kenexa.com.

Copyright Customer Service Manager (CSM)   2004-2007. All Rights Reserved.