SAP CRM Application Integrates with BlackBerry
USA - Research In Motion and SAP and have announced the co-development of an integrated product that
allows customers access to SAP's customer relationship management, SAP CRM, application on BlackBerry smartphones.
The application includes the security and management
capabilities of BlackBerry Enterprise Solution, together with a
number of features for mobile CRM. These include immediate
access to current information, push-based notifications and
access to CRM data anytime, any place.
Bob Stutz, SAP CO and member of the executive council, said:
"The integration of SAP CRM with BlackBerry smartphones provides
simple, quick mobile access to customer information. SAP and RIM
have converged the worlds of applications and mobility on
BlackBerry smartphones, empowering mobile users through
continuous access to essential information that leads to
increased sales, service, effectiveness, and overall
performance."
