USA - Research In Motion and SAP and have announced the co-development of an integrated product that allows customers access to SAP's customer relationship management, SAP CRM, application on BlackBerry smartphones.

The application includes the security and management capabilities of BlackBerry Enterprise Solution, together with a number of features for mobile CRM. These include immediate access to current information, push-based notifications and access to CRM data anytime, any place.

Bob Stutz, SAP CO and member of the executive council, said:

"The integration of SAP CRM with BlackBerry smartphones provides simple, quick mobile access to customer information. SAP and RIM have converged the worlds of applications and mobility on BlackBerry smartphones, empowering mobile users through continuous access to essential information that leads to increased sales, service, effectiveness, and overall performance." 

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