Samsung Electronics Name Lee Jae-yong as Chief Customer Officer

USA -- Following in the footsteps of Sears and United Airlines Samsung Electronics has created the new position of Chief Customer Officer (CCO) -- with the aim of driving customer-focused management decisions across the enterprise.

Lee Jae-yong, also known as Jay Y. Lee was also promoted to senior vice president on Wednesday.

Lee is the grandson of Samsung Electronic founder Lee Byung-chull. He earned a bachelors degree in East Asian History from Seoul National University and an MBA from Keio University in Japan. He later attended a doctoral program at Harvard Business School.