Salesforce.com Make Use of Facebook and Twitter for Customer Service
USA - CRM company Salesforce adds new social
networking functions
Plug-in features for Facebook and Twitter have been added to
Salesforce.com's Cloud customer service platform.
The new features will will allow social network users to ask
companies questions about products and services, and for
Customer Service Representatives (CSRs) to answer directly.
The move is based on the company's belief that people are
changing the way they look for information, with more customers
making use of search engines and social networks.
Salesforce.com senior vice-president, Alex Davon said customer
service is "shifting away from the old way of calling a service
representative".
