Phone Directory Wins "Best Service" Award
United Kingdom - 118 24 7 Service Wins "Best Service" and "Customer Service Agent of the Year" Titles in Major International Awards
118 24 7, the UK business telephone numbers and directory
enquiries service from directories business Yell, has won the
title of "Best UK Service" for a fourth year at major
international awards for the information services industry.
The win gives the service a 100 per cent success rate for each
year the
category has been run in the International Directory Assistance
Awards - a significant track record and a reflection of Yell's
focus over the years in
establishing a high quality service run from UK call centres.
Matthew Bottomley, director of new media product marketing for
Yell in the UK, said: "When you promote a service with the tag
line of 'Directory
Heaven', it is vital that the experience lives up to the
billing.
"We have continued to build on our track record for excellent
service,
through highly effective staff training and a determined focus
on always
putting our callers first. Our clutch of awards in a strongly
contested
international event is a huge endorsement of the quality of our
service and our people."
118 24 7, which operates from call centres in Bristol and
Newport, secured the "Best UK Service" award after being judged
on criteria including service quality and performance
management, efficiency and innovation.
The "Customer Service Agent of the Year" title went to Bristol
call centre
agent Kevin Allen who has worked at 118 24 7 for three years. He
was cited in the submission as setting himself apart from his
peers "through hard work, a positive approach, and a constant
determination to improve the service."
118 24 7's recent "Directory Heaven" campaign was its first
stand-alone
advertising drive and aimed at promoting usage and awareness
through
emphasising the service number in a fun, highly catchy manner.
In its first weeks it generated an uplift in calls of around 70
per cent and
attracted a huge following on YouTube and internet forums.
Matthew Bottomley added: "The 'Directory Heaven' campaign really
struck a chord with our consumers. As well as being particularly
successful in driving calls, the innovative way we developed our
brand created a clear identity which gained strong affinity with
users."
