Mystery Shopping Arrives in Middle East

Dubai – The Middle East's first large-scale mystery shopping programme will commence shortly, operated by The Grass Roots Group.

A panel of mystery shoppers will be trained to anonymously evaluate customer service in a variety of sectors including Retail, Restaurants, Hotel, Finance and Automotive. The aim will be to determine how businesses can improve performance and measure the results of any improvement programmes undertaken.

The Grass Roots Group is a global provider of Mystery Shopping services and has a worldwide panel of over 100,000 shoppers.