Learning from Your Employees' and Customers' Complaints
Listening to customer complaints is an important part of every manager's job.
Sometimes complaints can be overwhelming. However, by taking
them in stride with an open mind, we can learn much from our
employees' and customers' feelings about the workplace.
After all, a complaint is nothing more that a person telling you
that his (or her) needs haven't been met.
As dissatisfied customers, they are giving us a second chance
to correct something that should have been done properly the
first time around. (In this case the customer happens to be your
employee.)
If you listen to them patiently and attentively, their
complaints will alert you to a real or potential problem, or
tell you of a better way to handle a situation.
We are not use, however, to coping with complaints. We let our
emotions rule our thinking usually. Consequently, we let
complaints wear us out because we take on the complaint as a
personal attack on us. It is not!
The next time you are faced with an irate employee, here are
some steps to consider:
· Try doing something new and different.
· Listen attentively, patiently, and with good nature.
· Even if the complaint seems unreasonable, don't tell him so.
Keep it to yourself.
· Because nobody wants to be accused of being unreasonable,
especially if it's true, admit that he might be right. (The
implication is that you may be wrong.)
· Invite him to offer you in his own words a solution to his
complaint. Say, for example, "If you were in my shoes, what
would you do to correct the situation?" (Be careful not to call
his complaint or situation a problem, because doing so might
aggravate him to the point that he loses his ability to think
and express himself clearly.)
· Listen carefully and actively. Read his body language.
· Use feedback questions or statements to let him know that
you're trying to understand and meet his needs. (Begin responses
with statements like, "If I understand you correctly...")
When you take the time to listen to your complaining customers
or employee, you'll hear what he’s telling you. Then you’ll be
in a better position to turn him into a satisfied customer.
Remember: When you maximize your potential, everyone wins. When
you don't, we all lose.
© Etienne A. Gibbs, MSW.
About the Author
Etienne A. Gibbs, MSW, Management Consultant and Trainer, conducts seminars, lectures, and writes articles on his theme: ... helping you maximize your potential. He offers management, marketing, and parenting resources at www.maximizingyourpotential.blogspot.com.

